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Customized Security Solutions by InkSure

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Title: Customized Security Solutions by InkSure


1
Customized Security Solutions by InkSure
Award Winner
2
InkSure Technologies
  • Provider of covert, machine readable security
    solutions (CMRT) to definitively and quickly
    identify genuine branded products and documents
    for protection against counterfeiting
  • Our expertise in spectral detection of covert
    marks enables InkSure to provide the most
    advanced readers in the authentication industry
  • 4½ years of commercial sales
  • Billions of consumer products protected with
    InkSure technology
  • Product and Image Security (PISEC) award
    winner 2000,2003,2006
  • Member Document Security Alliance (DSA) and
    North America Security Products Organization
    (NASPO)
  • U.S. public corporation (INKS.OB)
  • Corporate Headquarters in Fort Lauderdale, FL
    Global RD Center at the Science Park in Rehovot,
    Israel

3
Counterfeiting Facts
  • World Customs Organization estimates that
    counterfeiting accounts for 5 to 7 of global
    merchandise trade, equivalent to lost sales of
    512 billion in 2004
  • World Health Organization says up to 10 of
    medicines worldwide are counterfeited, costing
    the pharmaceutical industry 46 billion a year
  • According to the Federal Trade Commission,
    counterfeiting costs the global automotive parts
    industry 12 billion a year 3 billion of that
    total is in the United States
  • One third of all counterfeit products are
    cosmetics and perfumes 10 of the total world
    trade for the personal care industry
  • Document fraud is estimated to cost the U.S.
    approximately 20 billion annually

4
The SolutionField Forensic, Machine- Readable
Authentication
5
InkSures Authentication Solutions Highlights
  • Specializing in Covert Machine Readable
    Technology solutions to mark and authenticate
    products and documents
  • Optical detection of covert marks features the
    most advanced readers in the authentication
    industry
  • Technological flexibility ensures seamless
    integration in production and operations
  • To maximize user benefits, solutions are
    compatible with other security features (e.g.
    holograms) for a multi-layered approach

6
How Does It Work?
  • Each item is invisibly marked with SmartInk
    during standard printing production
  • Although visually identical to regular ink or
    varnish, SmartInk includes a covert taggant code
  • The code is customer/application exclusive
  • InkSures range of proprietary readers are used
    to conclusively authenticate products and
    documents by detecting electro-optical material
    behavior, identifying the code and providing
    on-the-spot pass/reject indication

7
SmartInk Covert Applications
  • SmartInk can be applied to almost any substrate
    paper, plastic, foils, laminate, etc., using
    most standard printing processes
  • SmartInk can protect variable information via
    commercial inkjet, thermal transfer ribbon and
    laser color-change

8
CMRT Growth Factors Customer Value
  • Field Functionality Fast, Simple, No Brainer
  • Anyone Can Be an Expert in One Minute
  • Readings Take Only Two Seconds
  • No Operator Error
  • Green Light, Two Beeps - Good
  • Red Light, One Beep - Bad
  • Brand owners challenged with global programs
  • Readers can be quickly distributed to people
    around the world

9
SignaSureTM Handheld Readers
  • The most sophisticated optical authentication
    reader, analyzing complex spectral signatures
  • Each reader stores multiple codes, with
    one-to-many code identification
  • Custom configured for each customer/application
  • Simple intuitive user interface light weight,
    ergonomic design
  • Clear audible and visual confirmation/alert
    within a few seconds
  • Adaptable platform for easy code update
  • Rechargeable batteries USB connectivity

10
New PocketSure Reader
  • A new, pocket-size authentication reader
  • Size 5.5 x 1.1
  • Weight2.5 ounces
  • Next generation reader for field authentication
  • Lower-cost for large channel distribution
  • Warehouses
  • Law Enforcement
  • Retail Locations
  • Single code in memory
  • Audio tone and visual (red/green LED) only, no
    LCD screen
  • Replaceable batteries, no charging circuits

SignaSure
PocketSure
11
Applicable Markets
  • Transportation, Ticketing Access Control
  • Event tickets
  • Bus/rail tickets (multi-ride, single-ride,
    passes, transfers)
  • Airline tickets
  • Brand Protection
  • Luxury brands, apparel and footwear
  • Pharmaceuticals
  • Health and beauty care
  • Food, drink, tobacco and fast moving consumer
    goods
  • Automotive
  • Consumer Electronics
  • Multimedia and entertainment

12
Applicable Markets
  • Government and Official Documents
  • Passports, national ID cards
  • Drivers licenses, deeds and titles
  • Stamps, excise/tax stamps
  • Bill of lading, customs forms
  • Financial Documents
  • Banknotes
  • Checks, money orders, travelers checks
  • Vouchers, meal and shopping coupons
  • Credit cards, debit and ATM cards
  • Lottery tickets and casino paraphernalia

13
Applicable Markets-Excise and Tax Stamps
  • SmartInk enables customs authorities to control
    the distribution and sale of products subject to
    tax such as tobacco and alcohol, to regain tax
    revenues and to prevent counterfeiting, diversion
    and re-importation
  • SmartInk can be applied to any of the following
  • Background design by using SmartInk Intaglio or
    clear overcoat
  • for a yes/no authentication
  • SmartInk Inkjet for yes/no authentication of
    serial numbering
  • SmartInk Sequential for group level tracking
    (manufacturer,
  • designated markets, etc.)
  • Multiple reading configurations
  • Field Forensic SignaSure for authorized customs
    personnel
  • Handheld PocketSure for supply chain
    authentication
  • High speed SortSure with counting capabilities
    for production

14
Next Generation - RFID
  • Proof of concept demonstration completed March
    2006 at RFID Smart Label Conference
  • Patents awarded
  • Chipless RF Tags
  • Radio Frequency Data Carrier and System for
    Reading Data Stored Therein
  • 3rd patent approval granted in February 2006
  • Development effort managed by a dedicated RF
    team, with the support of a professional advisory
    board
  • RD program partly supported by FP6, the 6th EU
    Framework Program for Research and Technological
    Development, along with European academic
    institutions and industry leaders
  • Additional financial support from recently
    completed finance round

15
InkSure Highlights
  • Products addressing large and rapidly growing
    markets
  • Technological superiority with strong commercial
    acceptance
  • Business model ensures recurring revenues with
    high gross margins
  • Increasing revenues with a significant growth
    rate
  • Continuously evolving technology, with next
    generation developments already in the works
  • Strategic marketing partnerships with key
    industry players serve as additional door
    openers and ensure support on a global scale
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