Fashion Design

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FashionDesign

• 2010 National STAR Events

July 4-8 Chicago, IL
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Fashion Design
www.fcclainc.org
Provide speaker information here or delete.
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Fashion Design
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Fashion Design is an individual event that
recognizes participants who apply fashion design
skills learned in Family and Consumer Sciences
courses to design and market clothing styles.
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Fashion Design
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Event Rules 2009-2010 STAR Events Manual Pages
200-206
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Fashion Design
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• Basic Event Elements
• Create Your Own Label figure out your
  clientele, determine their needs, and develop a
  label name
• Collection Design design 6 original outfits,
  complete with fabric samples and care
  information
• Career Goals develop goals for your career as
  a fashion designer
• Portfolio same format as other portfolio
  events.
• Collection Sample construct one of your
  collection designs
• Oral Presentation up to 10 minutes

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Fashion Design
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• Getting Started
• A Design your project may be inspired by a
  design
• Label Creation your project may be inspired by
  a specific clientele or cause

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Fashion Design
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The FCCLA Planning Process
The Planning Process is always the best place to
start a project. Get a copy from your adviser or
find it on the FCCLA national website,
www.fcclainc.org
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Fashion Design
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Event Specifications Rubric
Before you begin your project, check out the
specifications and the rubric to see exactly what
is required. Use the rubric as you complete
project components to ensure you are on the right
track.
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Fashion Design
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Sample Project
This presentation demonstrates project content,
not the appropriate manner in which to prepare
your portfolio. For more information on how to
prepare your portfolio, please read the event
specifications in the STAR Events Manual. Sample
project content is not original and may not be
completely accurate. Student projects should be
original and based on design knowledge learned in
Family and Consumer Sciences coursework.
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Fashion Design
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Identify Concerns
1950s clothing has made a tremendous come back
into the 2009 world of fashion. However, only
high end retailers offer the vintage look that
appeals to most young professional women
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Fashion Design
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Set a Goal
Design an affordable line of 1950s inspired
clothing that can be sold at accessible retailers
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Fashion Design
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Form a Plan

• Research Affordable Textiles, Retailers, and
  Prices
• Study Demographics and Mass Appeal
• Sketch Collection Designs
• Develop Merchandising Information

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Fashion Design
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Act
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Fashion Design
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Label Explanation
Label Name Marilyn Label Description Marilyn
clothing is designed for young professional women
looking to enter the working world. Words like
glamour, luxurious, and sophisticated
describe their sense of fashion. 1950s style
couture clothing is back in demandhowever, the
materials (i.e. wool and felt) of the past are
too heavy for todays living. The Marilyn line
provides a refreshed version of feminine,
glamorous looks from the 50s.
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Fashion Design
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Historical Inspiration

• The fashion of the 1950s is based primarily on
  the New Look style set in the late 1940s by
  Dior.  Many vintage styles of the 50's are full
  skirted, but some are the slim sheath dresses
  favored by other designers such as Jacques Fath,
  the sack dress of the late fifties designed by
  Hubert de Givenchy and the encrusted embroidered
  striking jeweled evening designs of Pierre
  Balmain.
• Other famous European designer names of the 50's
  era include Christobal Balenciaga, Coco Chanel,
  Jacques Heim, Molyneux, Paquin, Robert Piguet,
  Jean Patou, Jean Desses, Jacques Griffe, Nina
  Ricci, Fabiani, Madame Gres (earlier models
  called Alix) and the House of Lanvin.  They are
  the most sought after vintage European design
  names to seek from 50's clothing.
• Prized 50's American designer names include
  Claire McCardell, Mainbocher (Main Rousseau
  Bocher), Galanos, Pauline Trigère and the
  Anglo-American Charles James.

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Fashion Design
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Clientele
Marilyn women remember that theyre women.
Marilyns potential customers are seeking
clothing that is professional, affordable, and
feminine. These women are in the early stages of
their career in the professional world. They
understand that appearing put together on the
outside will help them succeed. Therefore, they
care about their appearance, but their salaries
are not substantial enough to always shop in
high-end department stores or buy everything
brand name. They have a few basic, versatile
pieces of high quality and supplement their
wardrobe with less expensive, seasonal pieces.
Marilyn women do not belong to a specific race or
geographic region, they are determined primarily
by their job.
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Fashion Design
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Collection Fabrics
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Fashion Design
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• Fabric Profile 1 Linen
• Fabric Appearance Solid with matte finish
• Fiber Content Linen/Rayon blend
• Fabric Characteristics Woven or knitted
• Limitations/Advantages It wrinkles easily, but
  is light, cool, and a durable blend
• Fabric Care Hand wash, or wash on gentle cycle,
  and hang dry

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Fashion Design
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• Fabric Profile 2 Tropical Weight Wool
• Fabric Appearance Solid
• Fiber Content Lightweight wool
• Fabric Characteristics Woven or knitted
• Limitations/Advantages Not as durable as
  traditional wool, but more lightweight
• Fabric Care Hand wash and hang dry

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Fashion Design
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• Fabric Profile 3 Spun Silk Crepe
• Fabric Appearance Light sheen finish
• Fiber Content Silk
• Fabric Characteristics Very soft hand
• Limitations/Advantages Difficult to sew when
  torn, but lightweight, flowy and comfortable
• Fabric Care Wash on gentle cycle and hang dry

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Fashion Design
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• Fabric Profile 4 Cashmere Blend
• Fabric Appearance Solid
• Fiber Content Cashmere wool/cotton blend
• Fabric Characteristics Knitted
• Limitations/Advantages Less durability and more
  shrinkage, but less expensive and can be cared
  for at home
• Fabric Care Hand wash and hang dry

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Fashion Design
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• Fabric Profile 5 Muslin
• Fabric Appearance Solid
• Fiber Content Cotton
• Fabric Characteristics Lightweight, loose weave
• Limitations/Advantages Wrinkles easily, but is
  very lightweight and comfortable
• Fabric Care Machine wash, dry on low

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Fashion Design
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Collection Design Design 1 Roberta Jacket A
luxurious double breasted, knee length jacket.
Featuring kimono style sleeves and a mid waist
belt. Dry Clean Only Available in sizes
0-14 (petite and tall also available)
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Fashion Design
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Collection Design Design 2 Casswell Suit A
fashionable high-waist pencil skirt, with classic
lines and a flirty five inch slit paired with a
colorful form-fitting jacket with a high collar
and hook and eye closure. Skirt Hand Wash and
Line Dry. Dry Cleaning Optional. Jacket Dry
Clean Only. Available in sizes 0-14 (petite and
tall also available)
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Fashion Design
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Collection Design Design 3 Lorelei Cocktail A
fully sophisticated knee length cocktail dress,
with a sincerely couture shape. Perfect for day
or night, office or night out on the town.
Feminine lines and elegant fabrics
throughout. Dry Clean Only Available in sizes
0-14 (petite and tall also available)
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Fashion Design
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Collection Design Design 4 Lois Weekend Spend a
relaxed weekend in this stylish weekender,
matching outfit. Offering a mid-thigh hem and
high waist belting. A variety of printed tanks
are offered to match the solid short. Machine
Wash and Tumble Dry Low or Line Dry. Available
in sizes Shorts 0-14 Tanks XS-XL
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Fashion Design
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Collection Design Design 5 Pola Business A
comfortable but chic cashmere sweater with
unique, oversized vintage buttons. A sweater
offering fitted bodice and loose sleeves. Paired
with close fitting, straight legged
trousers. Dry Clean Only Available in sizes
0-14 (petite and tall also available)
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Fashion Design
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Collection Design Design 6 Sugar Kane Formal A
classic silhouette inspired by the poodle skirt,
updated with lighter fabrics and trendier
patterns. Dry Clean Only. Available in sizes
0-14
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Fashion Design
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• Target Retailers
• Target Retailers
• Kohls
• Target
• These are affordable stores where many young
  women shop, but they do not carry many clothing
  options for modern, young professional attire.
• Target is always seeking new designersbut some
  customers report that the stores designer
  apparel is too eccentric for everyday wear.

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Fashion Design
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Pricing Affordable Luxury High waist pencil
skirt35 Ruffled top (various sleeve
lengths)25 Poodle-style skirt20 Tailored knee
length jacket45 Weekender casual set
(separates)20 and 20 Cashmere blend
sweater35 Adorned headband10 Hat with
studded veil15 Daywear gloves12.50 Printed
scarf15 Kimono-sleeved jacket35 Short
cocktail dress50 Halter dress20
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Fashion Design
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• My Career Path
• The following list are the goals that I would
  like to accomplish after high school. Ideally,
  the final goal would be attained within ten
  years.
• Attend and graduate from Fashion Institute of
  Technology --I can observe the New York fashion
  scene as I study
• Study abroad in the worlds fashion capitals--I
  will learn about what fashion means to women
  across the globe, and see how women in other
  countries are fashionable while being financial
  savvy.
• Work in textile manufacturing --I will be able
  to gain an understanding of textiles, which will
  connect me to potential investors for my next
  goal.

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Fashion Design
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• My Career Path (cont.)
• Own a small design boutique.--I will gain
  clientele mainly through word of mouth, and the
  connections I have established.
• Mass produce and brand the Marilyn
  label.--Millions of women will be able to access
  affordable and stylish clothing.

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Fashion Design
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Works Cited http//www.alfalfapress.com/dress/qui
ckie_textile_guide.html http//images.google.com/
images?hlenqChanelgbv2aqfoq http//2.bp.b
logspot.com/_71EVt-NwbJ4/R1Ds65dsdWI/AAAAAAAAAIE/X
Mc_Z59icvU/s320/srsketch.jpg http//4.bp.blogspot
.com/_dr58-rGJZrQ/Ry-WSKfe84I/AAAAAAAAAXQ/QfH9yzDa
DCE/s400/sweater2Bsketch.JPG http//www.fashion-e
ra.com/1950s/1950s_3_fashion_dressmaking.htm http
//4.bp.blogspot.com/_Nb1Oc_L4emw/STkS28J5uWI/AAAAA
AAAJ6I/CPNiaW-RgV4/s320/michelle_obama_fashion_ske
tches_1.jpg http//joechip.net/liana/uploads/sarah
-palin-pink-jacket-grey-pencil-skirt-katie-couric-
interview-tabbed.png http//www.fashion-era.com/im
ages/1914-1950/1950drsdbmarb350b.jpg http//3.bp.b
logspot.com/_XeAhTZSr2zI/SgyRr6AphqI/AAAAAAAAAT4/U
MEjVwOJXHk/s1600-h/1950s_Fashion_Design_Sketch_Gr
een_Suit.JPG http//www.fashion-era.com/Vintage_fa
shion/a10_collecting_fifties_vintage_1.htmThe20L
ook20of20the20Fifties
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Fashion Design
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Follow Up
I showed my collection designs to women who would
be considered potential customers of the Marilyn
label to get feedback. The reviews were
generally positive, but the need for additional
basic pieces for the line were needed to help
these women put together a full wardrobe of
modern, 50s inspired clothing they love.
After expanding the collection with pieces
suggested by my sample of young, professional
women, I submitted the Marilyn collection with my
application to the Fashion Institute of
Technology. I am proud to say that I was
accepted and am a step closer to realizing my
career goals.
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Fashion Design
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Evaluating Your Project The STAR Events rubrics
are a great way to make sure that your project is
up to the highest standards. Use the rubric as
you prepare your portfolio and speech to make
sure you are ready to compete!
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Point Summary Form
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Rubric
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Fashion Design
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• Tips for Success
• Follow the Rules! The 2009-2010 STAR Events
  Manual is now available at www.fcclainc.org. If
  you have questions, ask your adviser or state
  adviser to help clarify the rules.
• Be Purposeful the amount you have researched
  and thought about your clientele will show in
  your designs and throughout the project. Dont
  make this part of your project an afterthought of
  your designs.
• Take Time to Learn this project could be a
  stepping stone to getting into a post-secondary
  fashion design program and your career in the
  fashion industry. If you take time now to learn
  and develop your
• knowledge and skills you will have high
  quality samples to show college
• admissions and potential employers later.

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FashionDesign

• 2010 National STAR Events

July 4-8 Chicago, IL