IN-N-OUT Burger

1
IN-N-OUTBurger

• Tara Armatas, Chase Duran, George Yerkonovich

2
Interesting Facts
3
HISTORY

• Founded in 1948 by Harry and Esther Snyder in
  Baldwin Park
• His idea led to Californias first drive-thru

4
HISTORY

• The Snyder's business philosophy was simple
  "Give customers the freshest, highest quality
  foods you can buy and provide them with friendly
  service in a sparkling clean environment."

5
HISTORY

• When Harry Snyder died in 1976, there were 18
  drive-thru locations
• Rich Snyder took over as President and the
  company grew to 93 locations by 1993
• Guy Snyder took over and the company grew to 140
  locations with expansion into other states.

6
HISTORY

• Over the years, In-N-Out has retained the same
  traditions for over fifty years
• Exceptions only being that they now offer
  indoor/outdoor seating at most locations
• Snyder family has no intentions of taking company
  public or franchise any units

7
MENU
8
LOCATIONS
9
SWOT - Strengths

• Limited Menu Items
• Limited Locations
• Strong Brand Recognition
• Late hours
• Simple Menu
• Paraphernalia
• Foundation
• Fresh Food

10
SWOT - Weaknesses

• Limited menu items
• Limited locations
• Limited Vegetarian options
• Vertically Integrated
• Legal Issues

11
SWOT - Opportunity

• Expand Menu
• Expand Physical coverage
• Franchise
• Low Cost leader

12
SWOT - Threats

• Other fast food joints - Sonic
• Fad Diets
• Mad Cow Disease
• Vertically Integrated

13
SOURCES

• "IN-N-OUT Burger." 12 Apr. 2007
  lthttp//www.in-n-out.com/gt.
• "IN-N-OUT Burger." Wikipedia. 12 Apr. 2007
  lthttp//en.wikipedia.org/wiki/In_N_Out_Burgergt.