CRVA Strategic Plan

1
CRVA Strategic Plan

• Fiscal 2012-2014
• February 2, 2011

2
Preamble

• In FY12, CRVA celebrates 7th anniversary
• Initial years were about merger growth
• Organization has matured
• Charlotte economy has changed
• A new strategic plan is required

3
Influencing Factors

• Economy
• State of the Travel Meetings Industry
• State of the Entertainment Industry
• Political Climate

4
Long-Term Outcome

• The CRVA maximizes the benefit of Charlottes
  hospitality industry through the development of
  tourism, the marketing of meetings, sports, and
  entertainment events, and the management of
  assets owned by the City of Charlotte.

5
Strategic Plan Overview
6
Customer Experience
7
Management Excellence
8
Strong Ties/One Voice
9
Industry Leadership
10
Leader in Innovation
11
Timeline

• February Staff/Board Leadership development
  of Plan
• Feb-March Strategic Planning Committee
  Review of Plan
• March Plan Update for Full Board
• Mar-April Strategic Planning Committee
  Review of Plan
• April Board Plan Review Approval