Business Intelligence Turning Data Into Profits

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Business IntelligenceTurning Data Into
Profits
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Definition
Business Intelligence (BI) refers to skills,
technologies, applications and practices used
to help a business acquire a better understanding
of its commercial context.
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Business IntelligenceDone Right

• Turns
• Data Into Information
• Information Into Knowledge
• Knowledge Into Decisions
• Decisions Into Profits

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BI Answers Business Questions
Like
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Which Of My Customers Are Most Profitable?
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Or,Who Are My Customers?
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Which Products Cost The Most To Maintain?
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Where Can We Cut Costs?
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Half Of Our Marketing Efforts Earn Us A Fortune

• Could Someone Please Tell Us Which Half That Is?

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Business Intelligence Recipe

• Start
• With
• Your
• Legacy
• Data

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Bring In
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Or LadyGot To Be P.C
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Turn That Data Into
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Or Pie Charts

• Or Whatever

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Using The Wonders Of Technology
SAS Crystal Business Objects
Oracle Cognos Informatica MYSQL DB2 AbInitio SQL
Server Greenplum Teradata QlikView Sybase Java Ta
lend Pentaho
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Get The Information In Front Of The Right Group
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Think Through Some New Strategies
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Implement Changes In Your Business
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Watch For Results
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Adjust And Repeat As Needed
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Business IntelligenceDone Right

• Turns
• Data -gt Information
• Information -gt Knowledge
• Knowledge -gt Decisions
• Decisions -gt Profits

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