Description:
Originally, motorbikes were designed for one function only. To get a person from point A to B. Once this basic function was established, the motorbike continued to evolve, over many decades. Potential customers regard the motorbike not only as a mode of transport, but as a lifestyle statement. A potential customer will always be interested in style and good design. A stylish motorbike design is more likely to attract a customer, than a plain, basic design. The use of modern, lightweight materials, a subtle or striking colour scheme and the application of a manufacturers badge / crest or logo, helps create the right impression on potential customers. The big motorbike manufacturers have created their own brand names, over time. This also adds to the mystic of the motorbike. – PowerPoint PPT presentation