Picking The Right Promotional Polo Shirt

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Picking The Right Promotional Polo Shirt for
YOUR COMPANY

• Presented by Shoplet Promos

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You decided your company needs polo shirts now
what?

• You need to ask yourself a couple of questions
  before moving forward

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Questions to ask

• Who is your recipient?
• What is your budget?
• What type of polo shirt should I buy?
• Fabric? Color? Sizes?
• AM I FORGETTING ANYTHING?

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Target Market

• Does your market wear polo shirts?
• Certain demographics do NOT wear polo shirts
  unless they are obligated to through work
• If this demographic is your brands target
  market, DO NOT BUY PROMOTIONAL POLO SHIRTS
• It may dilute your brand and confuse consumers

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Target Market

• Are your employees going to be the recipients of
  the custom polo shirts?
• Popular way to promote team unity and to appear
  more credible to customers

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Target Market

• So, who will wear it?
• Young professionals?
• Interested in fashion?
• Business casual?
• Golfers? Athletes?
• Important to know, they
• may require different
• styles of Polo Shirts

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Budget and Goals

• What is your overall budget?
• What are your goals?

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Budget

• With literally hundreds of Polo Shirt options,
  your budget is KEY
• Cost effective Polo Shirts will allow you to
  purchase more shirts with your budget leading
  to more people seeing your logo and more
  impressions
• High quality Polo Shirts may be kept longer by
  recipient. A satisfied customer will lead to an
  increase in brand awareness and brand loyalty

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Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
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Styles

• The fun part!
• Choosing what style to purchase!
• Fabric Type
• Colors
• Sizes
• Extras?

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Fabric Type?

• There are so many styles to choose from you
  need to make sure your fabric works with your
  market
• For example Upscale, dressy mercerized cotton
  polo or athletes, active moisture wicking polo

Upscale!
Athletic!
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Colors

• Unlike a clothing line, you cant offer many
  different color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

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Sizes

• If you dont know exact sizes, choose a nice
  distribution of sizes
• XS to XXXL

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Variety

• Dont forget to get Mens, Womens and Youth Polo
  Shirts if applicable!

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Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What style should you buy?
• FABRICS, COLORS, SIZES

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Presented by

• Shoplet Promos