WINC Mobile Navigation System

1
WINCMobile Navigation System

• June 4 2002
• Korea Network Information Center
• Kang, Ahn-Gu

2
Contents

• Wireless Internet
• WINC Overview
• Possible Models
• WINC Model
• Access Number
• Features
• Current Service
• Considerations
• Benefits

3
I. Wireless Internet

• Current Statistics
• Number of Cell Phone users in Korea 30,000,000

Have you ever used Wireless Internet within 6
Months?
Have you heard of Wireless Internet?
NO 8.0
YES 27.4
YES 92.0
No 72.6
Source Internet Matrix

• Questions
• How to access Mobile contents?
• Typing a URL on a phone keypad is a cumbersome
  thing to do.
• What do Mobile Internet users want?
• Easy Mobile contents access system

4
II. WINC Overview

• WINC?
• Wireless Internet Numbers for Contents
• Global navigation system with numeric keyword
• UNIQUE technology, simplifying Internet Addresses
  for the Mobile Internet
• STATUS
• March 7 2002 Service contract of WINC(KRNIC
  SKT, KTF, LGT)
• April 15 2002 Test Service of WINC
• May 6 2002 20 May 2002 pre-Registration
  Period
• June 1 2002 WINC Start-up service
• Estimated number of users who can access mobile
  contents through WINC-enabled CARRIERs
  30,000,000

5
III. Possible Models

• 11 Model
• One Access Number corresponds to one Contents

Hot-Key Menu
642 (Confirm)
nic.or.kr
Confirm Prev.
Confirm Prev.
Confirm Prev.

• 1N Model
• One Access Number corresponds to multiple Contents

Hot-Key Menu
642 (Confirm)
1. nic.or.kr(Confirm) 2. mic.go.kr
nic.or.kr
Confirm Prev.
Confirm Prev.
Confirm Prev.
Confirm Prev.
6
IV. WINC Model

• 1N1 Model
• Re-Modeling by adopting merits from 11 Identity
  and 1N Identity
• No need to memorize the Access Number

Hot-Key Menu
642 (Confirm)
123 nic.or.kr 222 mic.go.kr
123 nic.or.kr
Confirm Prev.
Confirm Prev.
Confirm Prev.
Confirm Prev.
642123 (Confirm)
123 nic.or.kr
Confirm Prev.
Confirm Prev.
7
V. Access Number

• Access Number Format
• 
  
  Identifier
• 
  Assigned Number
  Unique Number

1 2 3
6 4 2

• Assigned Number
• Assigned by Domain name
• Ex Korea 56732, yahoo 92466
• Consider Hyphen(-) as Null
• Identifier
• is used as Identifier
• Unique Number
• be chosen freely by registrant

8
VI. Features

• Simplified URL for Mobile Internet
• Simple, Quick and Direct way to access any mobile
  internet site.
• No need to type complex Internet addresses
• No need to remember Access Number

9
VII.Current Service
Menu Mode
1. Enter WINC 2. Instruction 3. FAQ 4. Connect
Helpdesk
Menu
Prev.
OK
Menu
Prev.
OK
Menu
Prev.
OK
Connect Wireless Internet
Connect WINC
WINC Service
Korea Network Information Center 1.KRNIC
Overview 2.WHOIS Query 3. Misc.
Enter WINC
WINC Results 222 mic.or.kr
123 nic.or.kr
642
Menu
Prev.
OK
Menu
Prev.
OK
Menu
Prev.
OK
Enter WINC
Connecting
Connecting
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VII. Current Service(Cont)
Hot-Key Mode
Access Number (off-line)
Hit Hot-Key
Direct Access
URL Input Mode
1. Enter WINC 2. Instruction 3. FAQ 4. Helpdesk
Enter WINC
Open URL
winc.or.kr
642123
Menu
Prev.
OK
Menu
Prev.
OK
Menu
Prev.
OK
URL Input
WINC Service
Enter WINC
11
VIII. Considerations
Listing Policy

• Listing Order
• Order by monthly hitting rate

• Inconsistency of Keypad

• Problem Two kinds of Keypad type exist
• A type Q and Z mapped to 1 (prevalent in
  Korea)
• B type Q and Z mapped to 7 and 9 respectively
  
• Solution
• Recognize A type as a standard
• In case of B type, WINC provides standard
  Keypad array to the screen

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IX. Benefits

• To the users
• Easy access Mobile contents and enjoy wireless
  life
• To the content providers
• More chances to brand and promote their content
  domestically and internationally
• To both carriers and handset manufactures
• Opportunity to propagate their products and
  services to new markets with little or without
  reengineering

13
Thank you
Korea Network Information Center ahn_at_nic.or.kr