Taalee Presentation

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Unlocking the Value of Content
Amit Sheth, Founder, Taalee Inc. Panel Creating
Searchable Audio Video Web Sites Streaming Media
West 2000 San Jose, December 14, 2000
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Trends Needsfor A/V on Web (also wireless, iTV)

• Major Trends
• Transition from Broadcast ? Many to Many,
  Interactive Personalization
• Explosion in Content
• Increasing Variety of Infrastructure and Devices
  (iTV, Internet, Wireless)
• Proliferation of Formats and Channels
• Move from Traditional ? Higher Margin Business
  Models
• Core Need of A/V Web Sites
• Increase the value of Content and Services
  through the ability to
• Understand, Homogenize, Integrate, Enhance, and
  Personalize Content

Sources 1. TV Trends, NAPTE, Vol. II, No. 4.
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How do you organize content?
Semantics
Targeting
Directory
Table of Contents
Search
Index
Value of Information
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Life-cycle of Content
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Taalees Semantic Metadata Comparison to
Unstructured Text
Taalee Metadata on football touchdown
Taalee unlocks the value of content

Rich Media Reference Page
 
 
 
Baltimore 31, Pit 24
http//www.nfl.com
Quandry Ismail and Tony Banks hook up for their
third long touchdown, this time on a 76-yarder to
extend the Ravens lead to 31-24 in the third
quarter.
Professional Ravens, Steelers Bal 31, Pit
24 Quandry Ismail, Tony Banks Touchdown NFL.com 2/
02/2000
League Teams Score Players Event Produced
byPosted date
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Technology Deployment
New Margin-Expanding Rich Media Content
Applications
Personalization
Content Integration
Interactive Marketing
XML, HTML, other delivery formats
Semantic Engine
Matches Meaning, Context Content On Demand
Semantic Metabase
Detailed Knowledge about Content and Relationships
Infrastructure Services
Aggregate
Customization
Catalog
Contextualize
WorldModel Framework for Analysis
Understanding of Content Context
Core Technologies
Automated Extractor Agents
Expert-driven value addition
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Automatic Categorization Cataloging from
Associated Text
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Interactive Personalized ExperienceE.g.,
Taalees Semantic Applications

• Search
• Directory
• Personalization
• Targeting
• Tracking
• Filtering
• Syndication

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Semantic Metadata the key to
Monetization

• Unique Taalee value-added content
• Related information engages users
• Content Integration from multiple Sources using
  knowledge of context, meaning, relationships
• Platform for interactive and targeted
  messages,ad, sponsorship e-Commerce

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Taalee Directory
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Semantic/Interactive Targeting
Precisely targeted through the use of Structured
Metadata and integration from multiple sources
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Building Customized Search E.g., for NewsRooms
Collection
Processing
Production Support
Sony
NetworkContent

• Categorize
• Catalog
• Integrate

AffiliateFeeds
Public Sources
Rich Data Metabase
Filter, Search, Consolidate,Personalize,
Archive, Licensing, Syndication
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Service Customization, Integration Delivery
Taalee Semantic Engine 1 million queries per
hour, less than 10ms response time
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Why doesnt content pay?

• Content is second, technology is first (???)
• Your content stinks
• We havent seen the true nature of great
  interactive content
• Stewart Alsop, Fortune, Oct 30, 2000

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Unlocking the Value of Content
Taalee provides Semantic Infrastructure and
Applications to Manage Rich Media Content
for Broadcast, Web, Wireless and iTV markets.