Epom Added New Features to Ad Serving Functionality

1
Epom Added New Features to Ad Serving
Functionality
(1888 PressRelease) Epom Ad Server announced
about a number of enhancements in its Ad Serving
Platform. Refining measurement mechanisms, mass
targeting capabilities and new banners preview
functionality are among them. Epom Ad Server, a
global provider of ad serving technologies
operating by Epom Ltd., announced a number of
enhancements in its Ad Serving Platform refining
measurement mechanisms, mass targeting
capabilities and new banners preview
functionality. Modernization of the following
initial set of new features Epom Ad Server was
introduced in July. One of the main innovations
is an enhanced Impression Measurement algorithm
for complex cases, for instance multiple IFrames.
In order not to allow traffic resolve, because it
frequently causes multiple ad recalls for a
single ad spot, Epom accomplished the algorithm
of detecting multiple ad recalls which results
accurate and precise statistics. Another useful
update is Advanced Banner Preview. By choosing an
ad block position for banner, publisher can show
the exact ad placement at the site page with the
already included banner to an advertiser before
launching the ad campaign.
The recently implemented Mass Targeting feature
enables set up of the targeting configurations in
a simpler and faster way. In case targeting
requirements are stored in a text file, for
example, a list of countries from your
advertisers, you can upload the list to Epom and
the system will recognize the requirements and
further handles the setup automatically.
"The enhancements give marketers and publishers
the opportunity to learn more about their own
online business.
2
Providing these features, we are aiming to help
our customers better understand their campaign's
performance. We also want to simplify
collaboration with our service therefore, our
clients will have more time for managing their ad
campaigns. Epom Ad Server's new features will
definitely help our customers to promote their
products while offering an opportunity to
monetize them," said Anton Ruin, CEO at
Epom. About Epom Established in 2010, Epom
develops ad serving and ad management solutions
for publishers, multi-site content networks, ad
networks, and advertisers. Epom enables its users
to run display, video, mobile ads in one place
thus saving time, resources and bringing more
profit. Epom is massively scalable platform
suitable for any impressions volume that needs to
be served. For more information, visit
http//epom.com