Email Marketing Solutions- In House Or Hosted?

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Email Marketing Solutions- In House Or Hosted?

• By Alphasandesh.com

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Initiation

• No doubt email is the most extensively used
  technique today. Also, technologies like texting
  and quick messaging may be gaining interest, but
  email still rules as definitive killer app. Thus,
  offering a reliable email service is one of the
  IT sector's most significant roles.

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Comparison between In House or Hosted solutions

• As the shift towards hosted service become more
  usual, it is important for businesses to gain a
  better understanding of the hosted versus
  in-house verdict.

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In House email marketing solutions

• The cost of in-house email solution is not just
  restricted to licensing and hardware cost. It
  involves expenditures of employees, management,
  storage, archiving, mobile email, and so on.

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In House email marketing solutions

• For in-house solution, you need a dedicated team
  to manage the processes. Funds are required not
  only for general email management, but also to
  uphold sanity of servers and network, block spam
  mails and virus attacks, check hardware against
  breakdown, install most recent patches or
  upgrades on email servers, make redundancy in
  system and so on.

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Hosted email solutions

• The advantages of hosted solution go ahead of the
  cost.
• By using hosted solution you can quickly include
  new users.
• You do not have to desecrate time in getting
  licenses, provisioning in-box space or setting up
  email ids.

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Hosted email solutions

• Also, hosted email solution can cope up with
  unexpected increase in inbound or outbound email
  traffic without difficulty.
• Hosted email solution offers intrinsic redundancy
  which ensures that the data is simulated.

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Why In-house email solution

• The hackers and spammers are incessantly
  discovering new techniques to occupy into your
  mailing system.
• The main reason due to which most of the
  businesses choose in-house email marketing
  solution is that they are concerned about their
  data security and authority over hosted email
  service.

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Which is better for whom?

• An email system decision must be made on the
  basis of your business needs that make sense for
  the organization and supports organizational
  goals. Whereas, hosted email marketing solutions
  are normally a good choice for small companies
  that do not have basic infrastructure or
  capability.

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Which is better for whom?

• Big companies or companies that need highly
  personalized email systems might perform better
  with an in-house email marketing solution.

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Conclusion

• Email systems can be quite intricate. Ahead of
  the hardware and software required for email
  itself, there are other additional applications
  that are also significant parts of the overall
  email system.

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Thanks for reading

• Our email marketing solutions help to create
  innovative direct email marketing campaigns.
• For more details have a look at
  www.alphasandesh.com

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