Title: LOGO
1LOGO
2HISTORY
The genesis of Escorts goes back to 1944 when two
brothers, Mr. H. P. Nanda and Mr. Yudi Nanda,
launched a small agency house, Escorts Agents
Ltd. in Lahore. Over the years, Escorts has
surged ahead and evolved into one of India's
largest conglomerates. In this journey of six
decades, Escorts has had the privilege of being
associated with some of the world leaders in the
engineering manufacturing space like Minneapolis
Moline, Massey Ferguson, Goetze, Mahle, URSUS,
CEKOP, Ford Motor Company, J C Bamford
Excavators, Yamaha, Claas, Carraro, Lucky
Goldstar, First Pacific Company, Hughes
Communications, Jeumont Schneider, Dynapac .
These valued relationships be it technological or
marketing, are our highly cherished experiences
treasures, which have helped us inculcate best in
class manufacturing practices and to emerge as a
technologically independent world class
engineering organization.
3POWERTRAC FARMTRAC Powertrac series from
Escorts Ltd. has been engineered with the use of
the most modern technology to redefine power and
performance. The series has a wide range of
tractors with powerful engines and pollution
norms. Powertrac series comprises of tractors
with transmission choices, powerful PTO, advance
hydraulics and ergonomic design besides other
salient features
4Background
BACKGROUNDIn 1960, Escorts set up the
strategic Agri Machinery Group (AMG) to venture
into tractors. In 1965, we rolled out our
first batch of tractors under the brand name of
Escort. In 1969 a separate company, Escorts
Tractors Ltd., was established with equity
participation of Ford Motor Co., Basildon, UK for
the manufacture of Ford agricultural tractors in
India. In the year 1996 Escorts Tractors Ltd.
formally merged with the parent company, Escorts
Ltd. Since inception, we have manufactured over
1 million tractors.
5GROUP
The Escorts Group, is among India's leading
engineering conglomerates operating in the high
growth sectors of agri-machinery, construction
material handling equipment, railway equipment
and auto components.Having pioneered farm
mechanization in the country, Escorts has played
a pivotal role in the agricultural growth of
India for over five decades. One of the leading
tractor manufacturers of the country, Escorts
offers a comprehensive range of tractors, more
than 45 variants starting from 25 to 80 HP.
Escort, Farmtrac and Powertrac are the widely
accepted and preferred brands of tractors from
the house of Escorts. A leading material
handling and construction equipment manufacturer,
we manufacture and market a diverse range of
equipment like cranes, loaders, vibratory rollers
and forklifts. Escorts today is the world's
largest Pick 'n' Carry Hydraulic Mobile Crane
manufacturer.
6 LAUNCH OF
ESCORTS1944 - Launch of Escorts (Agents)
Ltd.1948 - Pioneered farm mechanization in the
country by launching Escorts Agricultural
Machines Limited, with a franchise from the
U.S.based Minneapolis Moline, for marketing
tractors, implements, engines other farm
equipment. Launch of Escorts (Agriculture and
Machines) Ltd.1949 - Franchise of Massey
Ferguson tractors for northern India1951 -
Escorts established Indias first private
Institute of Farm Mechanisation at Delhi.1953
-Escorts (Agents) Ltd. and Escorts (Agriculture
and Machines) Ltd. merged to form
Escorts Agents Pvt. Ltd.1954 - 1st industrial
venture of Escorts to manufacture piston rings in
collaboration with Goetze of Germany, in an era
when joint ventures of Indian firms with foreign
companies were virtually unheard of.1958 -
Started importing Massey Ferguson tractors from
Yugoslavia for marketing the same in India.1959
- Collaboration with Mahle of Germany to
manufacture pistons. Soon, Escorts became the
largest producer of piston
assemblies in India.1960 - Set up of Escorts
Limited1961- Setting up of manufacturing base
at Faridabad for manufacture of tractors in
collaboration with URSUS of Poland and 50\
indigenous components. Launch of Escort brand of
tractors. Collaboration with CEKOP of Poland for
manufacture of motorcycles anscooters. Escorts
moves into high gear by nurturing the two
wheeler culture. The first Rajdoot motorcycle
rolls off the assembly line.
71969 -
Escorts Tractors Limited was born. A technical
and financial joint venture with the global giant
Ford Motor Company, USA, Ford tractors in India.
The years ahead saw Escorts grow as the largest
tractor manufacturer in India.Escorts Institute
of Farm Mechanisation (EIFM) established at
Bangalore.Escorts Employees Ancillaries Ltd.
(EEAL), a unique venture in industrial democracy
comes into being. 1971 - 1st February, the
first tractor FORD 3000 rolled out of the
factory. Escorts diversifies and starts
manufacturing construction equipment. 1974 -
Crossing national boundaries, Escorts exports for
the first time. After winning a global tender,
400 tractors were exported to Afghanistan, which
was perhaps the world's largest ever airlift of
tractors.1976 - FORD 3600, an advancement in
Farm Mechanisation launched. Trial production of
in-plant manufacturing of engine parts (Block
Head).1977 - Escorts enters the world of
self-developed technology by setting up its first
independent RD Center. Escorts Scientific
Research Centre marked its beginning at Faridabad
by developing its own Engines for E-27 and E-37.
Due to constant technology absorption,
indigenisation level touched 72 for FORD
tractors. 2nd plant at Bangalore for
manufacturing piston assemblies was set up.
1979 - Collaboration with JCB Excavators Ltd.,
UK for manufacture of excavators.1980 - Foray
into healthcare, Escorts Hospital and Research
Center set up in Faridabad.
8BOARD OF DIRECTORS
Mr. Rajan NandaChairmanMr. Nikhil
NandaJoint Managing Director Mr. Rohtash
MalED CEO Agri Machinery Group Mr. Kanwal
Kishore VijED CEO Escorts Construction
Equipment Limited (ECEL) Mr. Vikram SinghalED
Business Head Engineering DivisionMr. G.B.
MathurEVP Law Company SecretaryMr. O K
BalrajEVP Group CFO Mr. Ishan Mehta EVP
HR ER