Social Media Optimization

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Social Media optimization and seven months

• www.headwaywebsolutions.com

2

• Here is what I discovered about Social media
  optimization, I am not very sure it will help
  others or not, but would love to share.
• My initial work strategy
• What I discovered
• The changes I made

• www.headwaywebsolutions.com

3
My initial work strategy

• To create profiles on social networking sites
  like Facebook, Twitter, Linkedin and many others.
• To increase the group by adding as many friends
  and professionals possible
• To post a pre written content related to our
  products to the walls
• To join related groups and post pre written
  content with a link for our page the one we were
  promoting
• To send hundreds of messages to people to whom we
  are connected on all our profile

• www.headwaywebsolutions.com

4
What I discovered

• After working for a few weeks, I found that this
  strategy helped in creating few back links for
  us, but it was not serving the purpose as we were
  not creating a Brand Image for the product, but
  we are in lining it with the one who have a spam
  image.

• www.headwaywebsolutions.com

5
The changes I made

• Instead of creating a bunch of profile I
  suggested, to create a single profile product
  specific. So that proper band Image can be
  created and maintained
• I suggested increasing the group, but friends and
  professional those were to be added must be in
  some way or the other related to the product, say
  if the product is a 1200 CC Bike, then we should
  define a segment like what Age people must be
  targeted, from

• www.headwaywebsolutions.com

6

• Sometimes we target for the region the business
  is into, but as with the growing world of web
  people can shop from any place they want so for
  this we can go for the whole world. We also use
  to define what economy we should target and many
  other factors, as targeting N number of people is
  a waste of time and resource.
• I also suggest not using a pre written content
  with link in them pointing towards our product
  site as it looks like a spam link, Instead I
  suggested engaging with people and dropping
  messages on related groups asking them if they
  are looking for any such help with a message
  without any links pointing towards the product
  site. I also suggested keeping the message short
  and simple so that readers dont lose interest in
  it.

• www.headwaywebsolutions.com

7

• The last, but not the least was the mails and
  messages that we use to send in bulk, as I don't
  like to see spam mails in my email as it is very
  irritating, for that, I replaced it with posting
  information on our own wall as people who are
  connected to you can see daily updates from you,
  so if they find something interesting they will
  themselves contact you.

• www.headwaywebsolutions.com

8

• This is what all I experienced within those seven
  months.
• Thanks

• www.headwaywebsolutions.com