INTRODUCTION TO THE MODULE

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• INTRODUCTION TO THE MODULE

Tutor Catherine Stones
Room Level 5, RS 5.19
Email c.m.stones_at_leeds.ac.uk
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HOUSE KEEPING

• NEXT WEEK AND ALL WEEKS LECTURES
• MONDAYS 9-10 ROGER STEVENS LT 5
• WEDNESDAY 9-10 PARKINSON B08
• THE LAB code 1720
• ANYONE VISITING LONDON? COMMUNICATE EXHIBITION,
  BARBICAN ART GALLERY. NOW UNTIL 23rd JAN 05.
• Level 1 AND Level 2?

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Design is an intellectual activity
Design is thinking made visible Saul Bass
The difference between good design and great
design is intelligence Tibor Kalman
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Design can be emotionally loaded?
Art moves you and design doesnt unless its a
well designed busDavid Hockney
Design should seduce, shape, and perhaps more
importantly, evoke emotional response April
Greiman
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Can design skills really be taught?

• Bryan Lawson its not mysterious
• Paul Rand its all intuition and cant be
  taught

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Graphic Design

• Postage Stamps to Telephone Bills
• Newspapers to TV Football Results
• http//www.bbc.co.uk to http//www.sawmovie.com/
• Design intervenes between the message and the
  receiver, and enhances the communication

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Design is a BROAD term

• Graphic Design of on-line off-line content
• What is the role of Graphic Design?
• According to Richard Hollis
• To identify
• To inform and instruct
• To present and promote.

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The Value of Historyaesthetics
b
a
d
c
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Correct Answer adcb
b.1983
a. 1919
d. 1924
c. 1949
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The Value of Historyideas
Galeries Lafayette Advert, 1960, Jean Widmer
Paul Belford, 1999
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.
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Required skill set

• Good research skills
• Ability to generate some good ideas
• Ability to discern the best idea
• A good eye / subject knowledge
• Good technical ability / craft knowledge
• Effective Presentation Skills

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A word about Process Note(books) (writing
reading)

• Sketch, note-take, printouts, clippings
• Reading reading list, magazines, the web

Software

• Learn it Photoshop, Freehand Flash

Discussion crit sessions etc.
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FIT the brief

• 5 designed elements (bus, layout, A4 poster, web
  site homepage proto, web ad)
• 1 presentation portfolio including all 5 elements
• Evaluative report rationale and evaluation

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And now

• Seminars start at 10 today in the New Media Lab.
• Sign up on Noticeboard and come to your session
  today.
• On Wednesday 9am, lecture on software
  fundamentals and design process
• On Thursday, Labs in the afternoonbring blank CD
  to save work. Sign up on Noticeboard.