LIBROPARADISO GROUP MEMBERS : RAJA AINUL BISMI FATHILAH NASHRAH HANUM

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LIBROPARADISOGROUP MEMBERS RAJA AINUL
BISMIFATHILAHNASHRAH HANUM
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Presentation Outline

• INTRODUCTION
• BACKGROUND
• OBJECTIVE
• MISSION VISSION
• VALUE PROPOSITION
• REVENUE MODEL
• COMPETITIVE ENVIRONMENT
• MARKET OPPURTUNITY
• COMPETITIVE ADVANTAGE
• MARKET STRATEGY
• ORGANIZATIONAL DEVELOPMENT
• MANAGEMENT TEAM

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INTRODUCTION

• The 1st company solely selling used books in
  Malaysia especially for the school of
  management.
• The business covered all around Malaysia
  especially for the high education students either
  post or undergraduate.
• Encourage people especially students to involved
  business online in a simple way by posted the
  used books in the internet.

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COMPANY BACKGROUND

• Libroparadiso is the 1st company solely selling
  used books in Malaysia
• Find and match buyers and sellers based on demand
  with a reasonable price.

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BACKGROUND

• Description of business
• To become intermediaries in selling used books
  online especially university student textbooks.
  Space for the company will be through virtual
  store.
• Finding inventory walk-in traffic, garage sales,
  flea markets, Goodwill stores, library sales,
  estate auctions, newspaper ads, scouts, other
  bookstores, remainder outlets, web interface,
  etc.
• Supply and demand
• To decide whether to go for volume with low
  prices, or go for service with high prices.
• Set prices high enough on the decent books.
• The lower prices, the more work and the less
  money make, focus on average selling price.
• Pay more for fewer but better books. The company
  are competing for those higher quality books.
• The company would offer range of discount
  according to years of publishing, author,
  condition of the books.
• Condition Rules Do not buy books that are in
  poor condition.
• Even if they are hot titles.

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Assessment of the business environment

• Economic Environment
• The economic condition is expected to be stable.
  
• Inflation interest rates have been stable.
• The business is not highly exposed to economic
  conditions the price offers is quite
  reasonable.
• Industry Environment
• Competition in the industry.
• General demand for the product in the industry.
• The demand for the product/services is
  increasing in the local area.
• - This business would compete against other
  company thus we will focus on students which
  solely selling the education used books in the
  market.
• Global Environment
• The business may sell products in foreign
  markets in the future or obtain supplies.
• The business may consider purchasing books from
  Asian countries in the future.
• In general, this type of business is not highly
  exposed to global conditions.

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Business Model

• Consumer to consumer (c2c) Model
• A model wherein a consumer himself puts goods
  for sale and there is another to buy it.
• Consumer-to-consumer (C2C) (or citizen-to-citizen)
  electronic commerce involves the
  electronically-facilitated transactions between
  consumers through some third party. A common
  example is the online auction, in which a
  consumer posts an item for sale and other
  consumers bid to purchase it the third party
  generally charges a flat fee or commission. The
  sites are only intermediaries, just there to
  match consumers. They do not have to check
  quality of the products being offered.
• This type of e-commerce is expected to increase
  in the future because it cuts out the costs of
  using another company.
• Examples for online consumer to consumer (c2c)
  model
• Example 1-http//www.ebay.com
• Example 2-http//www.ubid.com

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Universities C2C Business Model

• Universities
• C2C are becoming more popular amongst students in
  universities because these are large communities
  in the same geographical region that are low on
  money.
• So they are looking for deals very often and
  these kinds of websites offer this. Universities
  themselves set up places for students to sell
  textbooks and other stuff to other students, you
  can even advertise that you are subletting your
  apartment.
• An example of this from above is Tiger books and
  Dalhousie University Classifieds, both of these
  are put together by the school itself for the
  students.
• Sources Haag, Stephen Maeve Cummings Donald J.
  McCubbrey Alain Pinsonneault and Richard
  Donovan. Management Information Systerms For the
  Information Age. 3rd Canadian ed. New York
  McGraw-Hill Ryerson, 2006.

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OBJECTIVE

• To provide a platform in exchanging information
  knowledge.
• To reduce waste of holding inventory/used
  textbooks among students.
• To assist university student in getting extra
  money at the same time generating income to the
  company.
• To assist student in reducing cost, as well as
  time among students.

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MISSION VISSION

• Vision
• To be the leading organization in providing
  platform in online business transaction
  especially in selling used books.
• Mission
• Mission is to provide consumers with quality
  used textbooks at cheap prices, with friendly
  customer service.
• Your partners in exchanging information

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VALUE PROPOSITION

• COMPANY
• Market leader for selling used books online.
• Platform for those who wants to sell / buy the
  used books.
• Generate profit in an easy way we are
  intermediary not much cost incurred.
• As way to minimize the cost of education among
  students.
• Complete informative data base lead to
  customer seller retention.

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VALUE PROPOSITION

• CUSTOMERS
• Reduce cost of education especially students.
• Reduce time consuming no need to spend a lot of
  time to search the books.
• SELLERS
• Reduce space of inventory.
• Generate side income.
• Closed contact benefits in term of latest
  information of books especially most wanted
  books.

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REVENUE MODEL
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COMPETITIVE ENVIRONMENT

• Wide list of categories of books comprising
• fiction books,
• romance books,
• science fiction books,
• fantasy books,
• general self-help books,
• business books,
• relationship books,
• health books,
• parenting books,
• spiritual books,
• cook books, travel books,
• D.I.Y. books,
• art design books,
• music books,
• kid books, teenager books,
• classic literature books,
• education textbooks,
• dictionary,

• List of competitor
• Arthur's Books - Online Book Retailer
  http//www.arthursbooks.com Borders Bookstores
  (Malaysia)Berjaya Books Sdn Bhd
  http//www.berjaya.com.my/berjayabooks.htm
• Kinokuniya Bookstores, KLCC http//bookweb.kinoku
  niya.co.jp/indexohb.cgi?AREA05
• MPH Bookstores Sdn Bhd (21 bookstores in
  Malaysia)http//www.mph.com.my
• Pay Less Books (Malaysias largest bookstores
  chain for used books)http//www.paylessbooks.com.
  my
• Popular Book Stores CD-Rama outlets
  http//www.popular.com.my
• Times Bookstores Malaysiahttp//www.timesbookstor
  es.com.my/
• Malaysia Used Books for Sale, Buy, Sell _at_
  Adpost.com Classifieds
• http//www.adpost.com/my/books/

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MARKET OPPURTUNITY

• Increased number of internet user worldwide
  including Asian countries and Malaysia.
• Opportunity to encourage/promote buying products
  through online.
• Increased number of students across country
  according to type of institution (wider scope of
  target market).
• Usage of textbooks among university student is
  considered as a must, need and necessary
  regardless it is a new one or used item.

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• Source Internet world stats http//www.internetw
  orldstats.com

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• Malaysaian population exceed 14.9 million users.
• Source Internet world stats http//www.internetw
  orldstats.com

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20 IPTA
17 IPTS
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COMPETITIVE ADVANTAGE

• SWOT ANALYSIS

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MARKET STRATEGY

• Marketing plan

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Product Used Textbooks

• To become intermediaries in selling used books
  mainly textbooks for university students across
  region.
• Costs are reduced by not having to maintain a
  warehouse, and but the company have shipping/post
  and handling expenses.
• The profit margins are typically higher with
  digital products compared to books.
• Company need to identify product/service costs,
  operating overhead costs, profit.
• Details, Category, Book Title, Author,
• Language, condition, Price, State

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Target Market
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Pricing

• Desirable features of product/services.
• Membership RM10, discount incentives for the
  buyers as well as sellers
• Reasonable price range
• Review opening for every universities in Selangor
  region.
• Price of books is according to supplier.
• The company will gain profit from 20 of books
  price delivery cost
• If the books damage/not as in the
  picture/website, the supplier will be penalize
  with 15 loss

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TABLE OF PRICING, DISCOUNT BOOK SOLD
TYPES OF BOOK TO FINISHING NO OF PAGES SELLING PURCHASED GROSS GROSS DISCOUNT DISCOUNT DISCOUNT DISCOUNT
PURCHASED FINISHING NO OF PAGES PRICE (RM) PRICE (RM) PROFIT (RM) PROFIT 5 (-)RM 2 (-)RM
HARD COVER UV HOT STAPPING MORE THAN 351 130.00 100.00 30.00 30 5 32.50 3 7.80
HARD COVER UV HOT STAPPING 200lt 350 123.50 95.00 28.50 30 5 30.88 3 7.41
HARD COVER UV HOT STAPPING LESS THAN 199 117.00 90.00 27.00 30 5 29.25 3 7.02
HARD COVER HOT STAPPING MORE THAN 351 110.50 85.00 25.50 30 5 27.63 3 6.63
HARD COVER HOT STAPPING 200lt 350 104.00 80.00 24.00 30 5 26.00 3 6.24
HARD COVER HOT STAPPING LESS THAN 199 97.50 75.00 22.50 30 5 24.38 3 5.85
HARD COVER UV MORE THAN 351 91.00 70.00 21.00 30 5 22.75 3 5.46
HARD COVER UV 200lt 350 84.50 65.00 19.50 30 5 21.13 3 5.07
HARD COVER UV LESS THAN 199 78.00 60.00 18.00 30 5 19.50 3 4.68
HARD COVER NO UV NO HOT STAPPING MORE THAN 351 71.50 55.00 16.50 30 5 17.88 3 4.29
HARD COVER NO UV NO HOT STAPPING 200lt 350 65.00 50.00 15.00 30 5 16.25 3 3.90
HARD COVER NO UV NO HOT STAPPING LESS THAN 199 58.50 45.00 13.50 30 5 14.63 3 3.51
ART CARD COVER UV HOT STAPPING MORE THAN 351 120.00 80.00 40.00 30 5 30.00 3 7.20
ART CARD COVER UV HOT STAPPING 200lt 350 108.50 75.00 33.50 30 5 27.13 3 6.51
ART CARD COVER UV HOT STAPPING LESS THAN 199 99.00 70.00 29.00 30 5 24.75 3 5.94
ART CARD COVER UV MORE THAN 351 100.50 65.00 35.50 30 5 25.13 3 6.03
ART CARD COVER UV 200lt 350 89.00 60.00 29.00 30 5 22.25 3 5.34
ART CARD COVER UV LESS THAN 199 79.50 55.00 24.50 30 5 19.88 3 4.77
ART CARD COVER HOT STAPPING MORE THAN 351 81.00 50.00 31.00 30 5 20.25 3 4.86
ART CARD COVER HOT STAPPING 200lt 350 69.50 45.00 24.50 30 5 17.38 3 4.17
ART CARD COVER HOT STAPPING LESS THAN 199 60.00 40.00 20.00 30 5 15.00 3 3.60
ART CARD COVER NO UV NO HOT STAPPING MORE THAN 351 61.50 35.00 26.50 30 5 15.38 3 3.69
ART CARD COVER NO UV NO HOT STAPPING 200lt 350 50.00 30.00 20.00 30 5 12.50 3 3.00
ART CARD COVER NO UV NO HOT STAPPING LESS THAN 199 53.50 25.00 28.50 30 5 13.38 3 3.21
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TABLE OF COMMISSEN FOR SUPPLIER
TYPES OF BOOK TO FINISHING NO OF PAGES PURCHASED DISCOUNT DISCOUNT
PURCHASED FINISHING NO OF PAGES PRICE (RM) 3 (-)RM
HARD COVER UV HOT STAPPING MORE THAN 351 100.00 5 15.00
HARD COVER UV HOT STAPPING 200lt 350 95.00 5 14.25
HARD COVER UV HOT STAPPING LESS THAN 199 90.00 5 13.50
HARD COVER HOT STAPPING MORE THAN 351 85.00 5 12.75
HARD COVER HOT STAPPING 200lt 350 80.00 5 12.00
HARD COVER HOT STAPPING LESS THAN 199 75.00 5 11.25
HARD COVER UV MORE THAN 351 70.00 5 10.50
HARD COVER UV 200lt 350 65.00 5 9.75
HARD COVER UV LESS THAN 199 60.00 5 9.00
HARD COVER NO UV NO HOT STAPPING MORE THAN 351 55.00 5 8.25
HARD COVER NO UV NO HOT STAPPING 200lt 350 50.00 5 7.50
HARD COVER NO UV NO HOT STAPPING LESS THAN 199 45.00 5 6.75
ART CARD COVER UV HOT STAPPING MORE THAN 351 80.00 5 12.00
ART CARD COVER UV HOT STAPPING 200lt 350 75.00 5 11.25
ART CARD COVER UV HOT STAPPING LESS THAN 199 70.00 5 10.50
ART CARD COVER UV MORE THAN 351 65.00 5 9.75
ART CARD COVER UV 200lt 350 60.00 5 9.00
ART CARD COVER UV LESS THAN 199 55.00 5 8.25
ART CARD COVER HOT STAPPING MORE THAN 351 50.00 5 7.50
ART CARD COVER HOT STAPPING 200lt 350 45.00 5 6.75
ART CARD COVER HOT STAPPING LESS THAN 199 40.00 5 6.00
ART CARD COVER NO UV NO HOT STAPPING MORE THAN 351 35.00 3 3.15
ART CARD COVER NO UV NO HOT STAPPING 200lt 350 30.00 3 2.70
ART CARD COVER NO UV NO HOT STAPPING LESS THAN 199 25.00 3 2.25
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Promotion
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Promotion Activity Details Venue Date
Website link to join company mailing list on every page put a check box on the order form. To capture general relevant visitors. http//libroparadiso.webs.com Updated concurrently
Student Portal To advertise the website product offering to create customer awareness. UiTM Student Portal Newsflash Jun, Jul, May 2010
Promotion Flyers Voucher Membership Hot Picks Of The Month Author Of The Month Yr end sales Leaflet in newspaper Distribution of leaflet during Student Registration Pikom PC Fair Karnival Pengajian Tinggi Negara Bookfest Malaysia 2010 Karnival Mahasiswa (KARSIS '10) (Majlis Perwakilan Pelajar) Berita Harian New Straits Times (Sgor/S.Alam) Faculty Across region (Sgor) Across region (Sgor) KLCC (KL) Universiti Sains Islam Malaysia (USIM) N.Sembilan Jan, Apr, Jul, Oct 2010 Jun, Jul, May 2010 July Aug 2010 Jan, Feb, Mac 2010 4-12 Sept 2010 Jul 2010
Email blast/newsletter Send a newsletter to all subscribers at least once per month with news, tips special offers. Each message has an "opt out" link so customers can unsubscribe if they no longer want to receive mail from you. Sending email blast to mailing list of potential existing customers . Send monthly basis, manually by the company.
Auto respoder Important mechanism for marketing strategy regardless any type or business model. Sending email blast to mailing list of potential existing customers . Updated concurrently, automatically using auto responder software.
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Distribution Supplier to Company

• How the customer have the access of the product?
• How the product/services will be distributed to
  the customers?

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Distribution Company to Customers

• How the customer have the access of the product?
• How the product will be distributed to the
  customers?

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Website Platform Getting Started
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Website Platform Register
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Website Platform Rules Policy
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Website Platform User Agreement
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Delivery Payment Option

• Delivery Method
• Post Malaysia
• Payment Option
• Maybank2u
• Cimbclicks
• Credit card
• Paypal

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MANAGEMENT TEAM

• Organizational Structure
• Organizational structure and relationship among
  employees position, identify responsibilities of
  each position describe specific task and
  salaries of manager other employees.
• Managing Employees
• - Operational Logistic focusing on flow of
  the products, level of stock, updating stock.
• Financial sales focusing on flow of payment
  made by the customers, promotion, discount as
  well as advertising
• IT focusing on upgrading the website, respond
  towards comments immediately and etc.

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• Thank you