Trends in Workplace Technology Information is Power

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Trends in Workplace TechnologyInformation is
Power
Brian McGoffExecutive Consultant, IBM Global
Health Care Solutions
Much of this content was stolen from Dr. Juerg
Von Kaenel, IBM Hawthorne Research Center
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4 Generations in the workplace

• Veterans Boomers Gen X Millennia's

Birth Years 1943 1960 50 67 years
old Young Crusaders
Birth Years 1925 - 1942 68 85 years
old Traditionalists WWII Generation The Silent
Generation
Birth Years 1961 1981 29 51 years
old Baby Busters Nomadic
Birth Years 1982 2005 5 28 years
old Generation Y Nintendo Generation Generation
Net Internet Generation Expect non-stop
interaction

• Each generation marked by its own "biography"
  series of events and/or trends around which they
  develop common beliefs and behaviors Replaces the
  generation departing (Moore, 2007)
• Generations follow observable patterns, are
  easier to see in 20/20 hindsight (Howe Strauss,
  2007)

(Howe Strauss, 2007 Zemke, Raines, Filipczak,
2000)
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The Road Ahead
A journey of technology and social trends and how
they impact the way we live and work
Data Tsunami
Real-timestreaming information
Accessing datain the cloud
Supercomputers in the palm of your hand
Careers that didnt exist 10 years ago
Mobile and Socially connected Consumer
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Education and the Workforce
2004 According to former Secretary of Education
Richard Riley . . .

• 2010 10 Careers That Didn't Exist10 years ago
• Posted Jan 14th 2010 by
• Rachel Zupek, CareerBuilder.com writer
• Bloggers
• Community managers or content managers
• Green funeral directors
• Interior re-designers
• Patient advocates
• Senior move management
• Social media strategists
• User experience analysts
• Video journalists
• Virtual business service providers

the top 10 jobs that will be in demand in 2010
didnt exist in 2004.
We are currently preparing students for jobs that
dont yet exist . . .
using technologies that havent yet been invented
. . .
in order to solve problems we dont even know are
problems yet.
http//jobs.aol.com/articles/2010/01/14/careers-th
at-didnt-exist-10-years-ago/
Source Did you Know ? http//thefischbowl.blogs
pot.com/
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The Evolution of Communities Over the Centuries
Global
Inter-Galactic
Broadcast
2015Voyager Iwill leaveSolar system ?
1902Electric Typewriter
Galactic
? 2151EnterpriseNX-01
1800First Typewriter
Physical
1927Television
? 20631st WarpDrive
SolarSystem
1969Man Reachesthe Moon ?
1896Radio
405BCHeliograph
1860Telephone
1837MorsesTelegraph
? 2000InternationalSpace Station
Planetary
Physical / Communications Reach
196BCRosetta Stone
1792Semaphores
DigitalDivide
1041Pi ShengPrinting Press
Inter-Continental
DigitalCommunities
1989The WEB
1450GutenbergPrinting Press
2000BCAlphabetic Writing
3000BCPapyrus
1969Internet
1987 MMORPG
Continental
2400BCCourier System
19913D MMORPG
2006Second Life
1943Colossus
Regional
1981IBM PC
6000BC-4000BCSymbolicWriting
Industrial Revolution Urbanization
Industrializationand Sub-Urbanization
Information AgeDigital Communities
Local
Roman Empire
Middle Ages
Renaissance
Egyptian Dynasties
3500BC
2000BC
1000BC
0
500
1500
1800
1900
1950
1700
2000
1850
1000
770Iron Horseshoes
1804SteamLocomotive
1903Airplane
1672Steam car
Engineered Roads
3500BCWheeled Carts River Boats
2000BCHorses Tamed
1947SupersonicFlight
1783Hot AirBalloon
1908AutomobileAssembly Line
1926LiquidFueledRocket
1967Concorde
Exploration and Exploitationby Ocean Going Ships
Constructed from http//en.wikipedia.org/wiki/Lis
t_of_timelines
2010-06-10
Trends in Workplace Technology - Information is
Power
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Communities entering the business field
Nonbank Payments
Wisdom of the Crowds

• 3rd largest in the world in terms of customer
  accounts, at 200M (78M active)
• In 190 markets, and support 24 currencies
• Brand name widely known and trusted
• Student credit card, 2009
• Mobile P2P payment service, March 2006
• Founded 1998

Social Networking
Online PersonalFinance
P2P Lending
Financial News Advice Communities
Share purchase history with friends
Weather Insurance
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From Digital Natives to Digital Wisdom
The problems that exist in the world today cannot
be solved by the level of thinking that created
them Albert Einstein
Digital Wisdom

• Enhancing Our Access to Data
• Enhancing our Ability to Conduct Deeper Analyses
• Enhancing Our Ability to Plan and Prioritize
• Enhancing Our Insight into Others
• Enhancing our Access to Alternate Perspectives

iGen
Gen Y
Gen X
Boomers
Source Marc Prensky 2009
Not everybody agrees
Digital Natives
Nicholas Carrs article in the Atlantic
Digital Immigrants
Sources US CensusMarc Prensky 2001
Schools educate for the past not the future
Its not Attention Deficit Im just not
listening
Its a problem because what the teachers are
really saying is this We dont trust the
technology of today, or the future. We dont
trust the world in which you kids are going to
live. We believe the way we did it in our time
was the real way, the only reliable way, and
thats what we want to teach you kids the
basics.
Source Marc Prensky 2008
http//www.theatlantic.com/doc/200807/google
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• Students today depend upon store bought ink.
  They dont know how to make their own. When they
  run out of ink they will be unable to write until
  their next trip to the settlement. This is a sad
  commentary on modern education.
• Rural American Teachers Association 1928
• http//thefischbowl.blogspot.com/2006/09/what-if.h
  tml Karl Fish - Littleton,Colorado
• David D. Thornburg Edutrends 2010
  Restructuring, Technology and the Future of
  Education (1992)

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The big picture of current base technology trends
From transistors to game stations to stream
processing, cloud and workload optimized systems
Compute Power
Apps run simultaneously
MulticoreProgramming
Scalingslowing down
Better than transistor from heat/power perspective
Heatrising
StreamComputing
Multicore
STI-Sony,IBM, Toshiba - - cells in biological
system
Frequencyflat
Network of data elements
Cell processors
Gordon Moore- 65 of components in integrated
circuits dbl every yr
Cell broadband engine architecture(CBEA) on a
sgl chip - semiconductor fabrication plant (FAB)
256GFLOPS_at_4Ghz
Cloud Computing
metaphor
DataTsunami
Bandwidth
Nielsons Law ofInternet Bandwidth Growth
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Processing Power
Compute-power is abundantYesterdays
supercomputers aretoday's mobile phones
84 CGR
IBM Roadrunner
IBM Blue Gene/P
Tera FLOPs
Earth Simulator
SETI_at_Home
Supercomputers by 2015- compute power of brain
(2020 for PC)
ASCI WhiteUS Dept of Energy
Gaming
81 1265 base 16kb mem-256kbDOS
Desktop
http//www.top500.org
Lizard 10TF/10 trillion decisions a second
1000 buys
Million times more memory 1000 times faster 250
times lighter 360 times smaller
iPhone 4-32GB RAM 1.2GHz, 1440 MIPS 135
g 115mmx61mmx11.6mm 600mW
Apollo Guidance Computer 66 72K Read only
Memory 8K of RAM 2MHz 32 Kg 61cm x 32cm x 15cm 80
Watt
Mark1 50ftx8ft 5 tons
after Kurzweil, 1999 Moravec, 1998
ATMs
GlobalTrading Floors
Batch Processing
Calculation Machines
Web Channels
Natural Language
Early Tabulators
61 Gf -1.1 trill 09 .13
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As the Economy Contracts, the Digital Universe
Expands
By 2011 half of all digital data created cannot
be stored.
Security cams, analyzing unstructured info- news
online can drive change
Information Creation and Available Storage
Digital Universe by Industry
DVD RFID Digital TV MP3 players Digital
cameras Camera phones, VoIP Medical imaging,
Laptops, Data center applications,
Games Satellite images, GPS, ATMs,
Scanners Sensors, Digital radio, DLP theaters,
Telematics Peer-to-peer, Email, Instant
messaging, Videoconferencing, CAD/CAM, Toys,
Industrial machines, Security systems, Appliances
Available Storage 2007
IDC March 2008, http//www.emc.com/digital_univer
se
How Much Information Americans Consume
Per Day 3.6 ZB total or 48GB per person
Source
TV
Radio
Phone
Print
Computer
Games
Movies
Music
Source "The Digital Universe, May 2009,
http//www.emc.com/digital_universe
10n 100 103 106 109 1012 1015 1018 1021 1024
Prefix (none) kilo mega giga tera peta exa zetta yotta
Symbol (none) k M G T P E Z Y
http//en.wikipedia.org/wiki/SI_prefixes
UCSD HMI http//hmi.ucsd.edu/howmuchinfo.php
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Evolution of the Memory / Storage Stack
Storage Class Memory is the next major advance in
memory and storage systems
Memory storage driven by delay, capacity and
cost tradeoffs

• SSD Improvement
• 300 throughput
• 45-75 IO

Solid State Drive Intermediate to SCM -

• SCM Improvement
• 100X less power
• 2X denser than Flash
• 1000X more durable
• Scalable beyond 22nm
• By 2020 1000X better performance, power and floor
  space usage

nanometer

• Storage Class Memory Characteristics
• Holding Petabytes in memory can lead to new
  levels of real-time analytics for fraud
  detection, pattern recognition, business
  optimizations,

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History of exploiting data
The ability to pull value from massive amounts of
data and respond to real-time information is
becoming a crucial competitive differentiator.
Value is realized by making smart data-driven
decisions.
Surveillance
Solution Area
video
video analysis
Image recognition
feature extraction
Analytic Technology
image
speech recognition
translation
Call-center apps
audio
Social Network Analysis
Story understandingpass SAT, GRE
Unstructured Information 80
event recognition
Question Answering
1958 H.P. Luhn (IBM) defines the term Business
Intelligence
sentiment recognition
Patent Mining
text
ReputationAnalysis
entity recognition
keyword search
Data Types
SEC doc analysis
term extraction
correspondence analysis
linguistic models
terrorist threat
Numeric
Time
1980
1960
2000
2010
1990
1800
1600
0
-3000
BlackSwans
clustering
Monte Carlosimulations
Operations Research
Forecasting
Census
decision trees
Optimization
Machine Learning
neural networks
Statistics
Supply-Chain Management
Zhou Dynasty
predictive modeling
Structured 20
Inca
Mesopotamia
Fraud
Risk
Customer Segmentation
1889 Hollerith TabulatingMachine Patent 395782
stochasticanalysis
Roman Empire
queuing theory
Egypt
Portfolio Optimization
1654 Pascal and Fermat Probability Theory
Credit Scoring
Markov decision process
data mining
data warehousing
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Stream Computing
A new paradigm for ultra low latency and high
throughput in-motion analytics
Continuous Queries /Analytics on data in motion
Continuous Ingestion
Stream infrastructure handles spreading of
analytic components across processors balances
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Watson takes on Jeopardy!
http//www.research.ibm.com/deepqa/
2009-04-27 IBM has unveiled the details of its
plans to build a computing system that can
understand complex questions and answer with
enough precision and speed to compete on
America's favorite quiz show, Jeopardy!
KDD Cup - Knowledge Discovery Data Mining
Competition
Most players attempt 20-60 of questions with
70-100 correctness Champions 50-80 Qs 80-100
correctness
source http//www.jeopardy.com/news/ibm.php
http//www-03.ibm.com/press/us/en/pressrelease/2
7324.wss
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3 Things to Ponder

• Today's super computers are tomorrows mobile
  phones
• Having data is no longer a differentiator,making
  sense out of if it is
• The digital native is mobile, socially networked,
  with no boundary between work and life

2009-11-19
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How does this change health care?

• We spent the last decade putting information into
  computers with little consideration for what the
  computer was able to do for that information.
• New bandwidth standards and advanced networks are
  knocking down boarders and creating competition -
  Telemedicine, e-Visits
• PCMH, ACO require a network infrastructure and
  analytics that allow providers to see the full
  story around the patient
• Medicine and the management of health care is
  changing out of necessity
• Be ready.

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