Social Media: New Marketing Tools

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Social Media New Marketing Tools
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Social Media Social media is the use of
web-based and mobile technologies to turn
communication into interactive dialogue. via
Wikipedia
Its an online conversation!
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Subscribe Publish Blogs, Podcasts,
Facebook,Twitter, LinkedIn, Flickr, YouTube All
driven by RSS feeds - simple mechanism thats
built in These allow people to subscribe,
follow, friend and connect.
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Social Networking Site Usage 79 of adults use
internet Half use at least 1 social networking
site Average age of adult social network site
user has shifted from 33 to 38 years old. Over
half of all adult users are now over the age of
35! 92 use Facebook 29 use MySpace 18 use
LinkedIn 13 use Twitter 52 of Facebook users
and 33 of Twitter users engage with the platform
daily, while only 7 of MySpace and 6 of
LinkedIn users do the same. Source Pew Internet
Social networking sites and our lives survey,
2011
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Social Networking Dos Be transparent. Be
you. Pictures speak louder than words - use
them. Coordinate your personality on all
networks. Make a blog the hub of your social
media network. Allow your company evangelist
freedom. Publish a social media policy for
employees.
Donts Be anonymous Forget to check your
networks Forget to post something fresh Be a
Weiner!
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Twitter DM Convo Its about engagement
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Mobile Is Going Social Fastest growth in use of
smartphones is social networking Source ComScore
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Mobile Apps Functionality Branding Opportunity
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Empowering farmers and ranchers to connect
communities through social media platforms.
Weekly Twitter Conversation Tuesdays 8-10pm,
eastern
Agriculture Advocate Agvocate