Welcome to the New Buyer Leads Broker Presentation

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Welcome to the New Buyer Leads Broker Presentation

• This presentation is divided into four sections

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Sections

• Section one the Front End (Consumer area)
• Section two the Agent Back End
• Section three the Back End (Broker Monitoring)
• Section four Pricing and Advertising

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The Front End/Consumer View

• It is estimated that close to 90 of home buyers
  currently use the internet as a starting place
  for buying a property.
• With the New Buyer Leads Program your agents will
  be able to attract buyers, gain information about
  them, respond immediately to them, and stay in
  contact with them without lifting a finger.

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A searching consumer will land on a similar page
to this one
Link to actual site Click here
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Once the consumer clicks the detail button this
is what they see
Please note the address is not showing. Agents
have the ability to turn this feature on or off.
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Now its time to go back to the Test Site

• Spend a moment checking out the information.
• Remember agents can turn addresses on or off.
• Did you check the Full Map View?
• Did you check the Mortgage Calculator?

So now the consumer is pretty impressed! All the
information they want. A foreclosure only search,
Alerts will email them new listings that fit
their search. They can save listings. By now they
are in a WOW state of mind. BUT OH NO LOOK WHAT
HAPPENS
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You guessed it!
A quick and easy sign up. Will they? Most will
because they have seen value before the sign up.
Some will give a lot of information, some little,
some bad email addresses butas long as THEY can
get back on YOU ARE THEIR LINK.
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Getting back on the site is easy Once the sign up
is complete the consumer is immediately sent a
Welcome Letter
Getting back on the site is a snap. Were not a
bank so we freely send out forgotten passwords.
Should the consumer land on the site and forget
the agent they were dealing with, not a problem.
Stored cookies direct them to the right agent.
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The Front End Pages

• Landing Page
• Buy Page similar to the Landing Page
• Sell Page
• Finance Page
• Move Page
• Meet Page

Statistics show that consumers go to a Real
Estate site to SEARCH FOR PROPERTY. For the most
part they dont care about anything else.
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The Buy Page
You decide what the write up is! Keep in mind no
one reads it.
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The Sell Page
We go out of our way to distance our agents from
the number that appears! Its always too low for
the consumer! You will have people cruise this
site to see what a neighbors place is listed for
so be prepared to pick up the occasional
listing.
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The Finance Page
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The Move Page
There is a lot if information here. Try it on the
test site. Click Here
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The Meet Page
You can load up the agents page with just about
anything you want. But again very few consumers
read it.
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When A Client Sets up for Alerts They Receive in
their email new updates
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When Someone New Signs UpThe Agent Receives
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Agent Back End

• This section is the MONEY Maker
• Its basically an Agent Control Panel
• And a Contact Management System

As the Broker you will have control over the
Agents and see what they are actually doing with
the leads. Please note Agents are set up in a
round robin. Consumers hitting the site will be
directed to different agents. An agent must sign
in every 24 hours or they will be off the round
robin. If an agent will be away or not have
access to the site they can put themselves on
Vacation. When they take themselves off of
Vacation, they will be back in the round robin.
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The sign in page
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What Agents see when Signed In
Top left webmail new leads, not signed in
visitors email will appear here. Top Go on
Vacation Leads each lead should be placed in one
of these categories for ease of follow up.
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Basic Information
The agent can add their email address and be
notified via email when a new lead sign
up. Agent Craigs List tool. More later in the
Broker section on this.
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Monthly and Historical Lead Count
Each Agent should receive between 10 and 20 leads
per month depending on factors.
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Click on a category
This will show individual leads, their current
zip code, average price of search, how many
saved, how many viewed, last time on site, True
means they are also sellers, the agent can
transfer to another agent in the system, launch
an email from here or change the category they
belong in.
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Click on a name
Click on a name and you see where and what the
client was looking at. Click on the actual
Location town and the property will appear. And
again you can send an email from here.
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Add a reminder
If your agent wishes to get back or follow up
with someone on a specific day just add a
reminder. When the day and time comes it will
appear on the log in page.
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Allow Addresses to show?
Bottom left allow addresses to show for
individual clients.
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Ability to Search the MLS
Create links for advertising or email campaigns
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Advertise
This allows the agent to advertise listings. Pick
a property, set up the search, write a brief ad
copy and any agents clients who have searched
for something similar will be sent a special
email with this one property. Its a great way
for agents with listings to get them to almost
everyone.
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View all of the office listings
Click one of the pictures (See next slide)
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Detail of Property AND

• One click from
• Mapping the address
• Printing a flyer
• Adding to an email
• Viewing school information

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Broker Back End
Its the same log in page as the agent page To
get it a test click here User name
info_at_servingbrevard.net Password blah You wont
be able to do anything but look.
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First Look
You can easily see who is answering emails and
who is not.
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Waiting Leads
Each lead is sent a Welcome Letter. The above
leads have not been put in a category by the
agents.
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Referral (Reserved for future use)
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Email send all of your agents on the system an
email
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General What you want your website to say.
Also you can set up your two week, one month and
three month automated emails.
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Mortgage Reserved for Future Use
Planned usage If you wish to have a mortgage
broker pay for advertising on this site.
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Easy Agent Set Up
Set up a NEW Agent in minutes!
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Easy Agent Set Up (2)
Edit existing Agents from the same page
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Agent Lead Count
How many leads do your agents have? When did they
last log in? Click on their Login link and a new
page opens and youre on their actual Back End
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Craigs List Tool
Drum up some easy leads! Open your CraigsList
account and simply copy and paste the Posting
Description. Click Done Posting and you know the
last time a property was posted. THESE ARE YOUR
OFFICE LISTINGS ONLY
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Summary So Far

• You will have a way to capture leads
• You can assign any number of agents
• You have control over agents usage of the site
• Individual Agents can have their own site to
  advertise. Ssomeone.yoursitename.com
• Agents will have an independent email address
  ssomeone_at_yoursitename.com
• And of course you the Broker will have full
  access and an independent email address
  info_at_yoursitename.com

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Who This Site Will Work For

• Any Broker in any town in the USA
• Brokerages that do both sales and rentals do
  extremely well
• Brokers looking to retain Agents
• Brokers and Agents that are comfortable working
  online leads
• Brokers and Agents that understand that todays
  lookers are tomorrows buyers.

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The Pricing

• Recommended Limit the number of Agents to insure
  they receive 10 to 20 leads per month
• Recommended Charge your Agents at least 100.00
  per month for using the system. Agents will work
  the system when there is money involved.
• Recommended Use the CraigsList Tool. Five ads
  per day will get you in excess of 100 leads per
  month
• Recommended Explain to your Agents, one rental
  per month will cover their cost.

Likely Results 1 to 4 of the leads will convert
to sales 15 to 30 of rental leads will result in
leases/sales Results will differ by area and what
your board allows such as showing foreclosures
etc.
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Costs

• Initial set up fee waived
• Contract period one year
• Monthly fee 1000.00 per Brokerage (10 Agents at
  100.00 each costs you nothing)
• Protected Area One Brokerage per Association
• Other fees if your Association or Provider
  Service has a fee, it is your responsibility to
  pay it.
• Support we have never had a site problem not
  corrected within hours!
• Advertising You most probably can do nicely just
  running CraigsList ads (And other free posting
  sites) However we recommend online advertising
  such as Google AdWords etc. Any online ads we can
  do for you or you may arrange them yourself.
  Decide on an advertisings budget and well get
  you the best possible return on your money!
• We will constantly update features and welcome
  any suggestions.

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AdvertisingWhen the consumer selects the data
for a search this page is displayed
Please note the html line at the top. Simply copy
and paste this line to any of your online ads or
specific pages you may build for listings.
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If you are reading this you have done your
homework!

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