The Authenticity of Being Green

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The Authenticity of Being Green

Prepared for AAFA Product Innovation
CouncilSherri Akers sherri_at_revengeis.com310.4
67.4585 www.revengeis.com
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The Authenticity of Being GreenInspiration
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The Authenticity of Being GreenLittle things
make a big difference
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The Authenticity of Being GreenLittle things
make a big difference
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The Authenticity of Being GreenLittle things
make a big difference
In 20 years, the population of Los Angeles has
increased by 1 million people yet our water usage
is unchanged. The difference? Low flow shower
heads Low flush toilets Water efficient dish
washers washing machines Smart sprinklers What
will make tomorrows difference?
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The Authenticity of Being GreenBig decisions,
big rewards
Average price for gas has doubled since 2006 Our
cost for auto fuel has reduced by 13
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The Authenticity of Being GreenBig decisions,
big rewards
Electricity cost reduced 84 2006 avg. 5.17
per day 2008 avg. .84 per day Savings
1580 per year
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The Authenticity of Being Green Consumers Are
Finding New Partners
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The Authenticity of Being Green Consumers Are
Finding New Partners
Pint-Size Eco-Police, Making Parents Proud and
Sometimes Crazy By LISA W. FODERARO Sometimes,
Jennifer Ross feels she cannot make a move at
home without inviting the scorn of her daughters,
10-year-old Grace and 7-year-old Eliza. The Acura
MDX she drives? A flagrant polluter. The bath at
night to help her relax? A wasteful indulgence.
The reusable shopping bags she forgot, again?
Tsk, tsk. Ms. Rosss children are part of what
experts say is a growing army of eco-kids
steeped in environmentalism at school, in houses
of worship, through scouting and even via popular
culture who try to hold their parents
accountable at home. Kids have really turned
into the little conscience sitting in the back
seat, said Julia Bovey, a spokeswoman for
the Natural Resources Defense Council, a leading
environmental group that recently worked with
Nickelodeon on a series of public service
announcements and other programming called Big
Green Help. They learn this stuff everywhere. In
the summer, the Pixar film Wall-E served up an
ecological parable of a planet so punished that
it had to be abandoned. The Girl Scouts recently
added patches including Environmental Health,
Get With the Land, Earth Pact and Water
Drop. Scholastic, the global childrens
publishing, education and media company, has
teamed up with the American Museum of Natural
History to create Web sites and magazines
about climate change and other environmental
issues. A Scholastic message board where children
share eco-friendly tips, called Save the Planet,
has had three million page views in the past
year. And school districts across the country are
adding lessons on the environment to their
curriculums in many subject areas, as well as
enforcing idle-free zones in school driveways,
switching to plant-based cleaners, doing away
with pesticides and, in some places, installing
solar panels.
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The Authenticity of Being Green Problems Inspire
Product
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The Authenticity of Being Green The Message is
in the Details
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The Authenticity of Being GreenQuality of life
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The Authenticity of Being GreenThe Power of
Example
Inspire!
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The Authenticity of Being Green Who will your
customer be tomorrow?
?????
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The Authenticity of Being Green

Prepared for AAFA Product Innovation
CouncilSherri Akers sherri_at_revengeis.com310.4
67.4585 www.revengeis.com