Top 10 Most Interactive Car Print Ads

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Top 10 Most Interactive Car Print Ads
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The traditional ways for promoting products are
using the print ads, internet and TV commercials.
The print ads are the least attractive ones,
because they contain just images that do not even
move.
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To make these print ads more catchy, they have
been developed by using QR codes and other new
technological devices. QR codes which are
black-and-white square codes that can be scanned
are the most common, but although these codes
make the print ad more interactive, they take the
reader away from the page of the print ad
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New ways have been presented to get more
information about the ad and make it much more
interactive and to know more about these
magnificent ways, continue reading the following
passages that presents the most interactive car
print ads.
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1- Toyotas ad
It is a print ad that depends on using QR code to
get additional information about Toyota GT86 car.
The code is surrounded by a square to make it
easy to scan it and it comes with a CTA that tell
you the benefits of scanning the code.
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2- Volvo C70
The print ad promotes Volvo C70 car through
presenting a QR code. Scanning the QR code
transmits the reader to showrooms and gives the
ability to download brochures.
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3- Nissans interactive print campaign
Nissans campaign depends on turning its print
campaign Nissan Altima Innovation that
Excites  to an interactive campaign. It allows
you through using Layars technology on your
smartphone to get all the needed information
about the car in addition to getting schedule
test drives. The campaign was released by the
collaboration of Nissan, OMD, PostMedia and TBWA.
The campaign was very successful to the extent
that it increased the number of its viewers to be
more than 8 million in just one day and the rate
of Nissan Altimas test drives by 65. The print
campaign won Best of Show at the Media Innovation
Awards.
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4- Lexus 2013 ES sedan Print ad
The print ad allows you to have the car making
sounds, changing colors, turning on its
headlights and playing music on the printed paper
through using a technology called CinePrint. This
technology turns the print ad into a display
screen through using an iPad and placing it
behind the page of the print ad.
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5- Mercedes Benz CL63 AMG
The print ad allows readers to test drive the car
by placing their smartphones on the mirror in the
page of the print ad and going to
CL63AMGdrive.co.za. This will allow you to
experience the power and speed of the car.
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6- Peugeot Airbag print ad
The print ad promotes the new car Peugeot 408 and
exposes the safety that it provides as it
features six airbags with eight protection
points. The print ad features an airbag that is
inflated when you hit strongly a specific spot on
the print ad page.
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7- Volkswagen test-drive ad
The print ad allows the reader to test drive the
car on the printed paper after downloading an app
on an iPhone mobile. The reader moves the iPhone
over the car in the page to seem as if it is
really driven. The reader can experience the lane
assist, adaptive lights and adaptive cruise
control mode.
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8- Axa car insurance print ad
In order to help the reader to get more
information from the print ad, Axa released an
app that can be downloaded on the iPhone to allow
the reader to discover what is hidden in the
print ad. The reader of the ad can simply place
the iPhone on the ad and after that the ad is
displayed.
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One of the best interactive car print ads that is
presented by fiat. It encourages preserving the
environment and the plants. Instead of cutting
plants to be able to drive your car, you can sow
one. FIAT used a seed paper to print the ad of
Palio Adventure car. the seed paper can be sown
to be converted to a plant after watering it.
10- FIAT print ad
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