Graphic Standards

1
Graphic Standards
K E Y C L U B
Pencils always point in the right direction.
Workshop Hosted By
Ariana Arestegui, Division 4N Lieutenant
Governor Amanda Le, Division 18 Lieutenant
Governor Stacey Ma, Division 36W Lieutenant
Governor
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
2
Graphic Standards
K E Y C L U B
Why the Standards?

• Promotes Key Clubs new direction
• Gives work a look of uniformity
• Better system of presentation
• Simplifies work submission process
• An all around more professional look

Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
3
Graphic Standards
K E Y C L U B
Logo-A-Go-Go

• Kinds of logos
• Word Mark
• Key Club logo
• Basic Rules
• Must be placed on a neutral background
• Must have a .5inch area of isolation
• Key Club Logo Can not exceed 1.5 Inches on any
  publication that is not a banner
• Word Mark can not exceed 5 inches on any
  publication smaller than a banner

Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
4
Graphic Standards
K E Y C L U B
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
5
Graphic Standards
K E Y C L U B
Lets Get Fonty!

• There are two main fonts
• Century Gothic Primary font, Headings 14pt and
  44pt for headings
• Goudy Old Style Text, 9.5pt
• 13 point spacing between each line
• Accent fonts
• Personalize your publication
• Goudy Stout, Juicy, Tempus Sans, Viner Hand ITC
• Find Fonts at www.dafont.com, www.1001fonts.com ,
  or ask a friend

Use Arial Font for Websites
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
6
Graphic Standards
K E Y C L U B
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
7
Graphic Standards
K E Y C L U B
What did the logo say to the pencil?

• The Pencil should always appear on the front of
  every publication
• Pencil should be .5 (1/2) inches high on a 8.5 (8
  1/2)by 11 inch sheet of paper and in proportion
  with publications of other sizes
• Pencil should primarily be white with exceptions
  to approved Key Club colors
• Place the pencil in front of a key club color of
  photo or illustration

Looking Sharp
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
8
Graphic Standards
K E Y C L U B
Color Me Key Club
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
9
Graphic Standards
K E Y C L U B
Pic Me!!!

• Pictures should all promote Key Clubs mission
• Pictures should be
• Energetic
• Have a call to action
• Be diverse (show your inclusiveness)
• Make the image visually appealing and empowering,
  keep your audience in mind
• Make sure colors in the photo reflect the key
  club color palette
• Show the core values in your images

Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
10
Graphic Standards
K E Y C L U B
From head to toe or is it foot?

• Key Club Logo should always be placed on the back
  of every publication and should be no larger than
  one inch in width
• Should end with a Kiwanis family member and
  other contact information below the logo
• Should be in 9pt Century Gothic with consistent
  upper and lower case lettering

Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
11
Graphic Standards
K E Y C L U B
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
12
Graphic Standards
K E Y C L U B
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training
13
K E Y C L U B
Live up to the standards!
For more information or further help, dont
hesitate to email us
Ariana Arestegui, div4nkcltg_at_cnhkiwanis.org Aman
da Le, div18kcltg_at_cnhkiwanis.org Stacey Ma,
div36wkcltg_at_cnhkiwanis.org
Candidate Training Conference South 2009
From Sidekicks to Heroes, Bees in Training