Mobile Optimized Strategy for Restaurant

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Steer your Mobile Social marketing strategy?
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Multimedia

• Nothing will get people more excited than a cool
  picture or an awesome video
• Excited people are the biggest spenders!

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• Mobile Sites

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Mobile Sites

• Mobile is getting hotter by the day!
• When people get hungry they search for you with
  their smartphones
• Mobile websites convert potential customers into
  paying customers much more effectively

Mobile Graphics courtesy SqueezeMobi http//www.wa
rriorplus.com/w/v/b68mpg/restaurant
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Crank Up Your Revenues

• The mobile web is the fastest growing
  communication channel in history
• Soon it will be the Mobile Web that will be the
  1 source of information in the world!
• You need to monetize this!

Mobile Graphics courtesy SqueezeMobi http//www.wa
rriorplus.com/w/v/b68mpg/restaurant
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Crank Up Your Revenues

• People on the go and tourists frequently use
  their smartphones to find a place where they can
  eat
• Mobile will allow you to have all these hungry
  bellies marching to your restaurant!
• Having a mobile presence is not an option any
  more!

Mobile Graphics courtesy SqueezeMobi http//www.wa
rriorplus.com/w/v/b68mpg/restaurant
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Customer Engagement

• Be connected to your customers anywhere and
  anytime!
• Customers can
• take advantage of your specials and coupons
• opt-in for coupons or event information in your
  restaurant
• make a reservation
• and much much more!

Mobile Graphics courtesy SqueezeMobi http//www.wa
rriorplus.com/w/v/b68mpg/restaurant
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Enhanced Experience

• Modern customers want an easy experience
• In the restaurant
• On the web
• From their smartphone

• Forward-thinking restaurants are adding diet and
  calorie information to their online menus

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Customers as brand advocates

• 67 of mobile web viewers are more likely to
  recommend your restaurant than desktop viewers
• Younger customers prefer the mobile version of
  your site

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The Art Of Not Missing Out On Business

• Mobile marketing represents a great opportunity
  to all restaurants
• Your customers are on the move.
• They might be just around the corner but will
  they know about you?
• Get those last minute customers by going mobile!

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The Art Of Not Missing Out On Business

• Remember customers want to interact with you just
  as much as you want to interact with them
• Not having a mobile optimized site will drive
  people on the go away from you
• Your competitors are going mobile
• So stay competitive!

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• Mobile Landing Pages

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Mobile Landing Pages

• Why use a mobile landing page when you can have a
  full-blown mobile version of your website?
• When customers are visiting your site they leave
  no trace you cant tell anyone was ever there

• You need to capture the contact information of
  these potential customers
• Here is why

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Contact Your Customers

• Contacting your customers and informing them
  about your special events and offers increases
  revenue
• They cant come if they dont know!
• So stay in touch!

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Make A List Of Your Customers

• A landing page is an effective and simple way of
  gathering a potential customers contact
  information
• Create a landing page with a special offer in
  exchange for an email or a phone number

• Give away freebies capture their info!
• It will pay back!

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Spread The Word

• Now you have a list of your regular and potential
  customers!
• Dont spam, offer value!
• They will keep on coming back!
• Your revenues will go through the roof!

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Social Media
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Social Media

• Social Media is here to stay
• It is a relatively inexpensive marketing tool
• Particularly useful for smaller businesses that
  cannot afford big marketing campaigns

• Social Media doesnt cost money, only time
• Resistance to Social Media is futile!

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Compete

• Your competitors are already making it big in the
  Social Media world
• If your business does not have a social media
  presence you will miss out on revenues
• Your competitors are engaging customers using
  Social Media. Its time to compete!

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Get Involved

• Social Media is not just about creating a
  Facebook Fan page
• Active management is essential
• Listen to your customers feedback
• Converse with your customers
• Build rapport

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Be User Friendly

• Link your Social Media pages with your site
• Dont depend on customers to hunt down your
  Social Media themselves more than half are sure
  to give up!
• Place links front and center so no one will miss
  them!
• Make it easy for them to refer you
• (or like you)

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Rewards

• Reward all those that take time to write you
  positive referrals
• Rewards will incentivize others to join in!
• Create a snowball effect with positive referrals
  and dominate your competitors!

• Offer discounts, free drinks or special treatment
  like preferred seating to all those who recommend
  your restaurant

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Improve

• Analyze both good and bad feedback gathered from
  Social Media
• Keep the good and fix the bad

• The customers point of view is important and
  their feedback may be invaluable!

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Branding

• Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from
  other cities and countries!

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Options

• There are many social media platformstoo many in
  fact
• It might be overwhelming at first for restaurants
  that are just starting out with Social Media
• Here is what we recommend!

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acebook
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Facebook Fan Pages

• Facebook is the most popular social media
  platform
• Facebook Fan Pages are a great way to collect
  feedback from your customers

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Facebook Is Big

• There are currently over 900 million users on
  Facebook
• Crowd builds even bigger crowd
• Start attracting people now!

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Spread The Word

• Spread your brand!
• Spread information about your special events and
  offers!
• Facebook allows you to choose your target
  audience
• Use that to effectively drive customers to your
  business

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Reputation

• Collect feedback from your customers and respond
  to their questions
• Raise your responsiveness improve your
  reputation!
• Thousands of fans will provide you with the
  reputation and a promotional channel to boot!

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Build Relationships

• Facebook Fan Pages are an amazing opportunity to
  build relationships with your customers
• Make your fan page less about you and more about
  your customers
• Dont spam let your promotions be of value to
  others

• Facebook Fan Pages are an amazing opportunity to
  build relationships with your customers

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YouTube
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YouTube

• YouTube is the second largest search engine in
  the world
• Having a YouTube Channel helps your SEO
• Combine Facebook with YouTube to drive even more
  traffic

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Turn It Into A Video

• Turn your events and advertisements into a video!
• Stream your cooks making food and show it to
  customers
• Everybody likes videos get your customers
  excited!

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Google Owns YouTube

• You might not be aware but Google bought YouTube
• Creating a YouTube channel will instantaneously
  increase your SEO
• Use video to score higher in Googles search
  results!

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Promotion Branding

• YouTube isnt just for watching cute kittens
• Every big company and most small businesses have
  a YouTube channel
• You need to compete!
• Do you want to lose to that Chinese restaurant
  across the street just because they have a
  YouTube channel and you dont?

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Your Own Broadcast

• A good video gives a better impression than any
  photo
• YouTube is like a personal TV station broadcast
  your advertisements for free to the whole world!

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Get A Copy Today!

• Works Just fine for all Mobile Marketers
• Easy Read for all who wish to Harness on The
  Power Of Mobile and Social Media
• Available at Most Leading eBookstore