Google Analytics - Advanced Segmentation

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Advanced Segmentation

• June, 2013

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What is Advance Segmentation?

• Advanced Segments allows you to separate and
  analyse different forms of data from Google
  Analytics.
• For example, you can create a segment that only
  includes visits that resulted in a transaction.
• Advanced Segments allows you to do many different
  types of data comparison through many types of
  website variables. This helps you to find any
  areas of improvement on your site that will help
  lead user to converting.

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Difference Between Advanced Segmentation and
Filters

• Whats the difference between advanced segments
  and filters?
• Well, They act in similar ways, but there are
  some clear differences between the two
• With Advanced Segments you can view data from the
  past.
• With Filters you can only view data from when you
  start the filter.
• You can see and compare multiple Segments at the
  same time, where in Filters you can only view one
  at a time.
• So why use Advanced Segmentation?
• It helps you better analyse different data ranges
  that simple filters aren't capable of segmenting.

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How To Setup Advanced Segmentation?

• Sign into your Analytics account
• Go to the upper right of the dashboard
• Click the Advanced Segment button
• Create a new custom segment
• Click on the type of segments you want to create
• Define the Segment
• Include/Exclude
• Dimension/Metric List
• Containing/Exactly Matching/Begins With/Ends With
• Text Field
• Combinations Restrictive and Inclusive
• Click on the create new advanced segment button
  to start the segmentation.

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Benefits of Advanced Segmentation

• Bounced Visits
• To single out what type of users have the highest
  bounce rate, and what pages they visited.
• Non-bounce Visits
• See what the users that stay on your site visited
  and compare it to those who bounced from the site
• Visits with conversions
• See what parts of your site lead to conversions
• Visits that dropped out of the funnel
• With this you can set up funnels and see where
  users dropped out of the conversion process, and
  what page they go back to.
• Brand keyword visits
• This can help you understand how users who search
  for your brand are using your site.

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Benefits of Advanced Segmentation

• Non-brand keyword visits
• With this you can see the behaviour of users who
  come to the site through non-branded keywords act
  and compare that to users that came through
  branded keywords.
• Visitors from Country X
• This segmentation allows you to see how users
  from different countries use your site.
• First-time buy visits
• You can see what paths first time users take
  before making there purchase.
• Return visit buys
• This feature allows for you to view the behaviour
  of returning users and what paths they take that
  lead to conversions.

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Advanced Segmentation with Event Tracking

• This can only be used if you are tracking events
  on your site.
• You can create an event for any action on your
  site.
• For example an event can be videos being played
  on your site.
• Once you have started tracking certain events on
  your site, you can segment them.
• After you have defined events on your site you
  can use the segments to observe user behaviour
  and find areas of improvement that will lead to
  higher conversion rates.

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Need Help Using and Understanding Google Analytics

• Google Analytics is not the easiest software to
  use and understand. If you dont know what you
  are looking at, it can be confusing and that
  means it loses value to you and your site.
• What can Digital Jungle do for you
• We will analyse the data for you from Google
  Analytics DJ Reports.
• We will advise you on optimizing your site to
  gain the most performance from your users.
• We will setup advanced segments, filters, events
  and the rest of the enhanced features for your
  site to have a full detailed outlook on your
  sites performance and how to improve it.
• Come and talk with one of Digital Jungles many
  trusted consultants and see what we can do for
  you today!

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