Queensland Industry Recovery Group Breakfast

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Queensland Industry Recovery Group Breakfast
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Queensland Tourism Industry Support Package

• Tourism in Queensland contributes 9.2 billion
  p.a. to the economy.
• Impact of floods and Cyclone Yasi.
• Australian and Queensland governments developed
  a 12 million Tourism Industry Support Package.
• - 10 million for marketing and promotion.
• - 2 million for industry development.

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Marketing Activities

• 4.5 million for interstate marketing
• 1 million for intrastate marketing
• 500,000 for production of domestic marketing
  activity
• 1 million targeting New Zealanders
• 400,000 each for retail campaigns in
  Queenslands top international markets - Japan,
  China and UK

4
Marketing Activities (cont.)

• 800,000 for a global youth and adventure
  traveller campaign
• 300,000 for marketing activity across the rest
  of Queenslands international markets
• 700,000 for global publicity to encourage key
  travel writers, bloggers and other media to write
  and air Queensland stories

5
Industry Development

• 725,000 Trade Advisory Support program.
• 500,000 to Regional Tourism Organisations
  (RTOs) to deliver capacity programs.
• 225,000 support for 150 Queensland tourism
  businesses at ATE.
• 200,000 for the Queensland On Tour Roadshow.

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Industry Development (cont.)

• 150,000 for recovery forums throughout the
  State.
• 100,000 for Servicing the China Market
  workshops.
• 100,000 support for up to 100 Queensland
  operators to attend the Australia-China Tourism
  Summit 2011.

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Becoming China ready

• 453,800 visitors, 3.1m in exports in 2010.
• Workshops in Gold Coast, Cairns, the
  Whitsundays, Brisbane and the Sunshine Coast.
• Modules on market intelligence, culture and
  business etiquette, and culture and customer
  service.
• Australia China Tourism Summit complements the
  workshops.

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Trade Advisory Support Program

• 12-month Enterprise Connect Queensland Tourism
  Service (the Service).
• Business reviews for up to 150 eligible tourism
  businesses.
• Potential matching funding of up to 10,000 to
  implement changes identified through the reviews.
  
• Open from 2 May 2011 to 2 March 2012.

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Thank you

• Helen Cox
• General Manager, Market Competitiveness
• Tourism Division
• Department of Resources, Energy and Tourism