Mobile Phone: From Communication To Marketing

1
Welcome
2
From Communication To Marketing

• MOBILE PHONE

3
Points to be covered

• Mobile Operating Systems
• Android OS
• Apple iOS
• Windows OS
• UN Report
• Mobile Marketing

4
Mobile Phone
Martin "Marty" Cooper is a pioneer and visionary
in the wireless communications industry. With
eleven patents in the field, he is widely
regarded as one of the leading inventors of our
time and recognized as an innovator in Radio
Spectrum Management

• Nowadays, mobile phone is one of the most
  essential things of people. It takes much
  convince for people. The technology of mobile
  phone is increase rapidly every day. Form
  1st generation up to now, people want to build up
  a mobile.
• In addition to telephony, modern mobile phones
  also support a wide variety of other services
  such as text messaging, MMS, email, Internet
  access, short-range wireless communications
  (infrared, Bluetooth), business applications,
  gaming and photography. Mobile phones that offer
  these and more general computing capabilities are
  referred to as Smartphones.

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Mobile Operating Systems
A mobile operating system, also referred to as
mobile OS, is the operating system that operates
a Smartphone, tablet, PDA, or other digital
mobile devices. Modern mobile operating systems
combine the features of a personal computer
operating system with a touch screen, cellular,
Bluetooth, Wi-Fi, GPS mobile navigation, camera,
video camera, speech recognition, voice recorder,
music player, near field communication, Infrared
Blaster, and other features.
Android OS
Apple iOS
Windows OS
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Android from Google
Android Basically Android was developed by a
small startup company Android Inc that was
purchased by a Search Giant company Google Inc.
in 2005.
Android was unveiled in 2007 along with the
origin of the Open Handset Alliance a group of
hardware, software, and telecommunication
companies dedicated to go forward open standards
for mobile devices. The first Android-powered
phone was sold in October 2008.

• Android Versions
• Donut
• Eclair
• Froyo
• Gingerbread,
• Honeycomb,
• Ice Cream Sandwich,
• Jelly Bean

Google was announced the new version of Jelly
bean 4.2 at NY in 29th oct. 2012. On 13th
November 2012, Google announced one more new
flavor of jelly bean version 4.2.1. Jelly Bean
improves the speed and simplicity. In 11 Feb.
2013 one more version of jelly bean was
introduced is 4.2.2 with amazing features.
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iOS from Apple
iOS iOS is a mobile operation system developed
and spread by Apple Inc. Originally iOS released
in 2007 for the iPhone and iPod Touch platforms,
but it has been extended to support other Apple
devices such as the iPad and Apple TV.
iOS 6 was launched on June 11, 2012 during WWDC
2012, with release announced for Fall 2012.
Following the pattern of earlier iOS releases,
older devices are no longer supported, especially
the iPod touch (3rd generation) and the iPad
(original). On 12th September 2012 at San
Francisco, Apple announced three iOS related
items the release of the next generation of
iPhone (iPhone 5), newly designed iPod Touch and
the final release of iOS 6.
Apple released major updates to the iOS
operating system about once a year over iTunes
and also, since iOS version 5.0, over the air.
The latest major update is iOS 6, generally
announced on 11th June 2012 and released on
September 12, 2012. Over 200 new features debut
in iOS 6, including Apple's new Passbook service,
Apple-sourced Maps, and full Facebook integration

• iOS Versions
• iOS 3.1.3
• iOS 4.2.1
• iOS 5.1.1
• iOS 6.1.3

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Windows Phone from Microsoft

• Windows Phone Versions
• Windows Phone 7
• Windows Phone 7 NoDo
• Windows Phone 7.5 Mango
• Windows Phone 7.5 Refresh
• Windows Phone 7.5 Tango
• Windows Phone 7.8
• Windows Phone 8

Windows Phone Windows Phone is a series of
proprietary mobile operating systems developed by
Microsoft, and is the successor to its Windows
Mobile platform, although incompatible with it.
On October 29, 2012, Microsoft released Windows
Phone 8, a new generation of the operating
system. Windows Phone 8 replaces its previously
Windows CE-based architecture with one based on
the Windows NT kernel with many components shared
with Windows 8, allowing applications to be
easily ported between the two platforms.
Work on a major Windows Mobile update may have
begun as early as 2004 under the codename
"Photon", but work moved gradually and the
project was eventually cancelled. In 2008,
Microsoft updated the Windows Mobile group and
started work on a new mobile operating system.
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UN Reports Top Mobile Phone OS

• As per UN report in October 2012, there are 6
  billion mobile phone subscribers across the
  world. Along with Android, iOS and Windows many
  other operating system are used in mobile phones
  like Linux, BlackBerry, Symbian, Bada etc.
• The following table shows more clearly which
  company is better and growing rapidly than
  others.

10
UN Reports
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Mobile Marketing Technology That Change The
Marketing World
In simple word, Mobile marketing is marketing on
or through mobile device, or cell phone. There
are many ways to promote your business, products
or services to real customer. Ways like real
market promotions, promote through advertisement,
TV ad, online promotion, social media promotion,
website promotion etc. Among them mobile
marketing and promotion become a very hot trend
now a days.
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The reason for increasing the attractiveness of
mobile marketing is mobile phones technology and
users have continuously been increasing. iPhone,
Blackberry, Android, Windows technology just
change the mobile world.
Mobile marketing is also very popular because of
cost efficiency. You can promote your services on
mobile through SMS, MMS or through mobile
applications. Mobile application is the best way
to achieve potential customers more effectively
and with cost efficiency.
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