6 Tips On Making Your Email Call-to-action Successful

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6 Tips On Making Your Email Call-to-action
Successful
By Alphasandesh.com
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Inception

• Having a good call-to-action can help in
  improving the results you get with your email
  marketing campaign and drive the e-mail recipient
  to your preferred outcome.

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Tips That Enhance Email Call-to-action

• Here are some significant tips that can enhance
  your email call-to-action, and thus increase your
  performance.
• Avoid using image in your call-to-action
• Reduce the amount of email calls-to-action
• Make your call-to-action simple easy to
  understand
• Give a particular reason with email
  call-to-action
• Create a sense of importance
• Make sure your call-to-action leads to an exact
  landing page

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Avoid Using Image in Your Call-to-action

• Images and graphics surely work better on a
  web-page to persuade actions such as purchases or
  sign-ups. Though, in an email marketing template,
  those images or graphics may be concealed and not
  showed at all.

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Reduce The Amount of Emails Calls-to-action

• The more actions you ask users to make, the more
  they will not make any choice at all. Finally,
  single click is better than no clicks. If you
  request a user to select between many different
  alternatives, you may find that they select none.

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Make Your Call-to-action Simple Easy to
Understand

• If your email call-to-action is overcomplicated
  and has too many words or strong concepts, you
  will lose appeal and consequences.

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Give a Particular Reason With Email Call-to-action

• Provide your customers with a particular reason
  to react upon a call-to-action. You may also want
  to draw attention to your value proposition
  compared to your opponents, such as free
  delivery. Ensure that it is obvious.

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Create a Sense of Importance

• Make your offer available for a limited period
  only. For instance, offer an incentive for the
  first fifty respondents. This kind of incentive
  helps in encouraging a more instant response.

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Make Sure Your Call-to-action Leads to an Exact
Landing Page

• Too frequent calls-to-action will take users to
  the home page of your web site, requiring them to
  look around for the definite offer. In addition,
  be sure there is uniformity in the phrasing and
  design of your call-to-action and the resultant
  landing page.

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Conclusion

• Generally, the more your calls to action are
  apparent and are planned to stand out, the better
  chance you have of getting leads.

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