STARBUCKS

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STARBUCKS

• 9331337 ???
• 9331376 ???
• 9331373 ???

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Background

• Began in 1971
• First Store in Seattle
• The Branches Stores All Over The World

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Starbucks In Taiwan

• Began in 1998
• The First Store in Taiwan
• In Tien Mu, Taipei City
• The Branches Stores in Taiwan

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Products of Starbucks

• Fresh Brewed Coffee
• Italian Style Espresso Beverages
• Coffee Related Accessories Equipment
• Coffee Alternatives

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The Inside Management of Starbucks

• Plan
• Organization
• More than 4P?!

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Plan
Vision Howard Schultzs Coffee Dream
Mission The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.
Strategic Supply joy and great working environment. Treat all the workers with respect. Bean Stock
Operation Bean Stock
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Organization
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More than 4P?!

• price
• place
• promotion
• product
• passion
• personal
• people

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Price

• The Luxury which can be afforded easily

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Promotion

• The pleasant atmosphere
• Try for free
• Creative and elaborate cookies and goods
• High quality and reputation

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Place

• The Third Place
• a place between home and
• workplace
• Convenient
• downtown-in order to make people get there easily

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Product

• The Best Coffee Beans
• The Freshest

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Passion

• Pour all your heart into the cups!
• Good interaction between employees

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Personal

• Personal Right
• Personal Feelings

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People

• Friendly and kind service
• Always wearing smile

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The Marketing and Strategy

• Coffee for Starbucks
• Decoration and Location
• Business Serving

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Coffee for Starbucks

• Purchase
• 1 Latin America
• 2 The Pacific
• 3 Africa and Arabia

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Quality

• 1 Aroma
• 2 Acidity
• 3 Body
• 4 Flavor

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Decoration and Location

• Decoration
• Location

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Business Serving

• For Employee
• Relationship
• Dont force their worker
• For Customer

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Analysis and Suggestion

• SWOT Analysis
• Suggestion of Future Development

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Strengths

• STARBUCKS is a multinational corporation.
• It has a consummate manage system.
• The clerks are considerate and patient.
• STARBUCKS has regular and loyal consumers.
• The environment is comfortable and elegant.

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Weaknesses

• The options on the menu are not many to choose.
• The price is still higher than others.
• The consuming customer group is limited.
• STARBUCKS is joint venture, not franchise
  organization.
• Most people still have meals in fast food
  restaurants.

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Opportunities

• Provide coffee coupons.
• Open more shops and branches.
• There are still lots of potential consumers need
  to discover.
• Provide more product options.

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Threats

• The coffee beans are all imported. The cost may
  be higher and unstable.
• Each country has a different government policy.
• There are lots of big competitors in Taiwan.
• The tastes and flavors may not meat everyone.

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Suggestions (I)

• Make its shops with more diversification and
  characteristics.
• Find cooperate partners.
• Try to stabilize the supply of materials.

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Suggestions (II)

• Narrowing the spatial differences of countries.
• Focus more on the environmental protection.
• Develop and provide more products.

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Conclusion

• Why STARBUCKS is so successful in Taiwan, even
  the whole world?
• They have good management, strategies, and
  marketing.
• STARBUCKS could definitely be all corporations
  model.

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Thanks for Your Attention