Why We Need Mosquito Control

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Joseph M. Conlon Technical Advisor AMCA
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AMCA OBJECTIVE

• HUMANIZE VECTOR-BORNE DISEASE
• Educate the public regarding human toll
• Highlight importance of PPM, prevention, and
  control
• Rally survivor organizations with single support
  message

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I AM ONE TARGET AUDIENCES

• Consumers
• Media
• AMCA Members
• Survivor Groups
• Public Health Officials

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I AM ONE PROGRAM COMPONENTS

• PSA
• National Media Relations Outreach
• Media Toolkit for AMCA Members
• Consumer-facing Website
• VBD Survivor Advisory Council

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BUILD MEDIA INTEREST

• Promote Mosquito Controls leading role in VBD
  control
• Simplify navigation of web site
• Clearly highlight media materials section of
  webpage
• Fact sheets
• News releases
• Fleishman-Hillard pitches to top 10 media markets

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Criteria for market selection Incidence of West
Nile virus Opposition to mosquito abatement
Relevant local-market media Key opinion
leaders exist in the market Markets chosen based
on criteria Los Angeles, San Francisco/Oakland/Sa
n Jose, Portland, Seattle, Denver, Chicago,
Detroit, Cleveland, D.C./N. Virginia, Baltimore,
Atlanta
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AMCA MEMBERS

• Streamline Member Toolkit
• Fact sheets
• Instructions on how to contact media
• Key messaging
• Template op-eds, letters to the editor, and
  letters of support which can be tailored for key
  legislative officials

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INVOLVE SURVIVOR GROUPS

• Develop VBD Advisory Council
• Identify local groups and unify message at
  national level
• Utilize groups to disseminate info
• Reinforce mosquito control efforts
• Coordinated through AMCA PR Committee

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Quo Vadis?

• Update website
• New software design
• VBD tracking
• Toolkit
• UMAA PSA
• Stand Up VBDSAC
• Membership identification
• Post stories on website
• Washington Day
• Mosquito Awareness Week