Persuasion in Our History

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Persuasion in Our History

• Nation Nearly Founded on Argument
• How to respond to the Muslim halt to overland
  trade 1340
• The African route
• Argument about the location of Asia

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Persuasion in Our History

• Columbus argument from ego
• admiral of the ocean sea
• Viceroy of all claimed lands
• 10 of all revenues

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(No Transcript)
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Mercatur 1569
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Development
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The Pilgrims
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The Purchase of Manhattan
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Declaration Draft
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State of the Union Address
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Public Opinion Before the Speech
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Public Opinion Before the Speech
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The State of the Union
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Extrinsic Analysis

• Who were the audiences?
• Republican Office Holders
• Democratic Office Holders
• The Social Conservatives
• General America

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Analysis

• Invention
• Ethos
• Logos
• Pathos

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(No Transcript)
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Analysis

• Invention
• Ethos
• Logos
• Pathos
• Arrangement
• Style
• Delivery

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The Effect?

• MSNBC call in poll (ngt40,000)
• More Optimistic Less optimisticthe War
  in Iraq 39 61the War on Terror
  38 62Social Security 36
  64the economy 37 63
  next four years 37 63

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The Effect?

• CNN poll (n485 52 Republicans, 25 Democrats)
• What was your overall reaction to Bush's speech
  tonight ? very positive 60
  somewhat positive 26 somewhat
  negative 10 very negative
  3 both positive and negative
  1
• Do you think the policies being proposed by
  George W. Bush will move the country in the right
  direction or the wrong direction?
• 
  Before Speech After
  Speech
• right direction
  67 77 wrong
  direction 29
  20 no opinion
  4
  3
• Issues Importance for
  Next Year Agreement with Bush Approach
  Before Speech After
  Speech Before Speech
  After Speech the economy
  14 13
  64 71
• health care 11
  10 55
  70 social security
  11 19
  51 66
  taxes 4
  2
  terrorism 23
  23 Iraq
  35 30
  66 78