International Blog Bradley Associates News

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International Blog Bradley Associates News

• McDonalds Compares Loving Big Macs with Mental
  Illness in new Ads

http//bradleyassociatescurrentheadlines.blogspot.
com/
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• International Blog Bradley Associates News -
  Outrageous, silly, funny or witty, an edgy
  advertisement to its highest humor, a woman is
  shown bowing her head and holding a hand over her
  face in shame in a poster displayed on a subway.
  Youre Not Alone. Millions of people love the
  Big Mac, the poster says next to her photo.
• With the connotation of anyone who is suffering
  from problems like the woman in the photo can
  call the toll-free phone number also shown in the
  poster so that they can call for help but the
  number (800-244-6227) connects you to a
  McDonalds corporate line.
• A spokesperson for McDonalds said that the ad
  was not approved of by McDonalds. From the
  statement of Bradley Associates credited to
  McDonalds spokesperson Nicole DiNoia
• A local print ad displayed on the Massachusetts
  Bay Transportation Authority (MBTA) was recently
  brought to our attention. We can confirm this ad
  was not approved by McDonalds. And, as soon as
  we learned about it, we asked that it be taken
  down immediately. We have an approval process in
  place, with our marketing and advertising
  agencies, to ensure that all advertising content
  is consistent with our brand values. Regrettably,
  in this incident, that process was not followed.
  We sincerely apologize for this error.

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• A local print ad displayed on the Massachusetts
  Bay Transportation Authority (MBTA) was recently
  brought to our attention. We can confirm this ad
  was not approved by McDonalds. And, as soon as
  we learned about it, we asked that it be taken
  down immediately. We have an approval process in
  place, with our marketing and advertising
  agencies, to ensure that all advertising content
  is consistent with our brand values. Regrettably,
  in this incident, that process was not followed.
  We sincerely apologize for this error.
• The ad has shown up on the Orange line of
  Bostons T subway system, Boston Magazine noted.
  As one would have thought, some people say the ad
  is in bad taste particularly David Yamada, who
  hosts a blog for the New Workplace Institute at
  Suffolk University Law School in Boston. The
  poster looks like an ad a crisis center only with
  different words. Yamada after seeing the poster
  wrote that McDonalds has hit a new low by
  making fun of public service ads for people who
  may need mental health counseling
• It seems that the ad writers and executives in
  McDonalds high-priced marketing operation failed
  on this one, not funny at all.

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• On the contrary, there is a bit of a funny
  thought against this one the ad basically admits
  that there is something wrong and shameful
  discomforting, embarrassed, or painful about
  loving McDonalds marquee attraction, the Big
  Mac. The ad is clearly proposed to be provoking,
  following the stereotype of that its better to
  offend than be ignored.
• The target market for the message is obviously
  younger patrons, who apparently live and breathe
  irony everyday. Fascinatingly, McDonalds appears
  frantic to get in touch with this demographic,
  which together isnt really loving it at the
  Golden Arches lately.
• AdAge recently emphasized research demonstrating
  that even supposing McDonalds is the worlds
  leading fast food chain, the product is not in
  the top 10 favorite restaurants for consumers
  ages 18 to 35, approximately.
• Thats a real crisis for McDonalds. but the
  state they were doing at the moment may only
  worsen the dilemma they are currently facing.