??????????Nike??

1
??????????Nike??

• ??210
• 60903 ???
• 60905 ???

???????????Nike
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• NIKE ??????????????,???????????????????
• ????????????????,??Adidas?Reebok?And1?Nike????????
  ???????????NIKE,???????????????????NBA
  ?????????????????NIKE ????????????,???????????????
  ??????,?????????????????,?????????????,????????,??
  ?????...?????????,NIKE????????????,???????,???????
  ???????NIKE ????????????
• ??????????NIKE??????????

3
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• Nike????????,??????????
• ????Nike??????

4
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• ??nilke??????
• ???????Nike????

5
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• ???????
• ?? NIKE??????
• ?? ???????NIKE?????

6
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• ????????4P ?????.??.??.?????????
• 1.??NIKE ????????????,?????????2005
  ????????????LeBrons ?????????????????(LeBrons)??
  ??????,?????,?????????????
• 2. B.??????????????????????,??????????????????
  ??????,?????????????????????????????,???????????
  ???????????????????????????2004 ?NIKE
  ????????(Jordan)????????????

7

• 3.????????????????????????????????????NIKE
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• 4.??NIKE ???????????????,???????????????,??????
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• NIKE??????,??????????????????????
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8
??NIKE?????

• NIKE??????????????,???????????????????????????????
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• 1.??NIKE????????????????????????
• ,??????????,???????????
• 2.????

9

• 3.?????NIKE ?????????????????????
  ??,??????????????,???????????
• ex2005?????????3?3????????2006???????????
  ?????(Vince Cater),????nike?????
• 4.??????????????????
• NIKE ????????????????????????????,???????NIKE
  ??????????????????????????????????????????????????
  NIKE????????????????

10
?????????NIKE????

• ????????????????,?????????,??????????????????,???
  ?????????????????,???????,??????????????,???????,?
  ?????????,???????????????NIKE??????,??????????????
  ???????????????????

11
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• ?????????????????-?NIKE?????(http//etds.ncl.edu.t
  w/theabs/site/sh/detail_result.jsp)
• ??????????941031?? ?????????????307
• NIKE??????
• (http//www.shs.edu.tw/works/essay/2005/10/2005102
  119264894.pdf)

12
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13
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• ??????????????Word?????????

14
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