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EAT CLEANERTM helps inhibit food browning while

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... EAT CLEANERTM helps inhibit food browning while prolonging the shelf life of fresh ... put food safety ... Vegetable Wash and Scrub Brush, 8 oz. Fruit ... – PowerPoint PPT presentation

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Title: EAT CLEANERTM helps inhibit food browning while


1
Frequently Asked Questions
  • Q. What is Eat Cleaner?
  • A. EAT CLEANERTM is the only all-natural,
    tasteless and odorless food wash wipes for
    produce, seafood and poultry that is lab proven
    to remove over 99.9 of Salmonella and E.coli
    from the surface of food. Additionally, EAT
    CLEANERTM helps inhibit food browning while
    prolonging the shelf life of fresh produce,
    saving consumers money.
  • Q. Ive never washed my food with anything other
    than water. Why do I need Eat Cleaner?
  • Most produce is waxed to withstand the average
    1,500 mile journey and over 20 sets of hands from
    field to fork. Wax seals in pesticide residue
    and debris, which can not be removed with water.
    Pesticide exposure is linked to Autism, Cancer,
    Parkinsons Disease and other autoimmune
    Diseases. There were 78 million reported cases of
    food borne illness and 5,000 deaths last year in
    the U.S. alone. We believe the time is ripe to
    Eat Cleaner. Those with weak systems,
    particularly infants, children, pregnant women
    and the elderly are sensitive to foodborne
    illness and pesticide exposure.
  • Q. How does Eat Cleaner work?
  • A. EAT CLEANERTM products are formulated to
    strip away wax to thoroughly cleanse residues and
    dirt trapped under the surface. EAT CLEANERTM
    also removes surface debris from seafood and
    poultry and effectively cleans food preparation
    and cutting surfaces to help deter cross
    contamination. Statistics show about 80 of food
    borne illness is attributed to poor food handling
    practices. With daily food recalls and outbreaks,
    our mantra is Think Before You Bite. As parents
    and grandparents, the two set out to create a
    line of products that helps consumers put food
    safety into their own hands.
  • Q. Ive heard of produce washes. What makes Eat
    Cleaner different?
  • A. Eat Cleaner is a comprehensive line of patent
    pending food safety products , featuring a Wash
    Dryer Kit System with a concentrate Fruit
    Vegetable Wash and Scrub Brush, 8 oz. Fruit
    Vegetable Wash Spray, 8 oz. Seafood Poultry
    Wash Spray, 6-Ct. Individually Wrapped Wipes in a
    Reusable Pouch and a 30-Ct. box of Individually
    Wrapped Wipes. It do not contain alcohol nor
    leave a flavor nor odor on produce and it has a
    low sudsing level, unlike the other brands. It
    also a lab tested, proven product thats uniquely
    formulated to prolong shelf life and inhibit
    browning . It can be used directly on food,
    cutting surfaces, utensils and even hands. The
    ergonomically shaped bottles and attractive
    design encourage keeping the product within a
    hands reach of food preparation. Wipes are a
    convenient way to enjoy healthy snacking on the
    go.
  • Where is Eat Cleaner manufactured?
  • All Eat Cleaner formulations are made in Southern
    California in an FDA approved facility,
    supporting the local economy.

2
Frequently Asked Questions
  • Q. Where can I purchase Eat Cleaner?
  • A. EAT CLEANERTM available online at
    www.eatcleaner.com and several specialty
    boutiques and online stores. Soon, the product
    line will be available at multiple grocery
    retailers across the Southwest.
  • Q. What is Eat Cleaner doing to market and
    promote the line?
  • We believe seeing is believing! From consumer
    events to online promotion, including the
    companys blog The Clean Plate Club daily
    Twitter updates, and unique partnerships, such as
    a tie-in with Martha Stewarts Everyday Food
    magazine, were helping consumers not only learn
    how to clean their food but to Eat Cleaner
    meaning more sustainably, healthier meals with
    nutrition information, tips and recipes.

Executive Team Bios
  • Mareya Ibrahim , Co-Founder and President
  • VP Marketing, Advantage Sales and Marketing
  • PR Director, Burson-Marsteller Global Public
    Relations
  • Marketing Manager, Just Desserts
  • Director of Regional Marketing, Wild Oats Markets
  • Editor and Marketing Manager, Alfalfas Markets
  • Dr. Shawki Ibrahim , Co-Founder and Executive
    Scientific Advisor
  • Emeritus Professor at Colorado State University
    for 28 years
  • Masters of Agriculture, University of Alexandria,
    Egypt
  • Ph.D., Environmental Science, NYU
  • Published author of over 100 publications
  • Food safety advocate
  • Vincent Ficarra, Vice President, Creative
    Strategy
  • BFA, School of Visual Arts, New York
  • Multiple Award Winner, Design and Packaging
  • Packaging design for Arizona Ice Tea brand and
    retail development for Del Monte Foods, Unilever,
    Dove Bodycare, SC Johnson, Georgia Pacific,
    Mondavi Wine, Bertolli Frozen
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