Good Work NOW! Presents: Internet Marketing

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Good Work NOW! PresentsInternet Marketing
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About Todays Presenter

• Steve Craig
• A Sacramento native and graduate of UC Davis
• Over ten years experience working with web
  technologies
• Associate Product Manager for a global software
  company
• Counselor and Instructor with SCORE, Counselors
  to Americas Small Business

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What is Internet Marketing?

• The marketing of your products or services over
  the Internet
• It is also referred to as Web Marketing, Online
  Marketing, or eMarketing
• An Internet marketing strategy is necessary to
  effectively compete in todays business
  environment

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Why Internet Marketing?

• There are over 220 million Internet users in the
  United States
• 72.5 of the US population is online

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How Can Internet Marketing Help?

• It can help you promote your business by
• Allowing you to easily manage individual or mass
  communication
• Assisting you in managing your brand
• Creating and presenting your business identity
• Generating customer trust and loyalty

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Internet Marketing is More Than a Web Site

• Building a web site is a great first step
• Internet Marketing is necessary to generate buzz
  and traffic
• Traffic generates business
• Business brings profits!

I already havea web site isnt that enough?
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A Gas Station in the Forest

• A web site without effective marketing is like
  building a gas station in the middle of a forest!

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Marketing Your Web Site

• Traditional Marketing
• Television
• Radio
• Newspapers
• Magazines
• Billboards
• Direct Mail
• Word-of-Mouth

• Internet Marketing
• Video sharing web sites
• Blogs, Micro-blogs
• Social Networks
• Widgets
• Search Advertising
• Direct Email
• Word-of-mouth

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Word-of-Mouth Marketing

• People buy products and services from companies
  they trust
• People are more likely to trust a friends
  recommendation than to trust an ad
• Positive word-of-mouth increases credibility

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Web 2.0/Social Media

• What is Web 2.0?
• The 2nd generation of the World Wide Web
• Movement away from static web pages to dynamic
  web applications
• Web 2.0 sites are Social Media that help us
  communicate A LOT faster!

Its Word-of-Mouth on steroids!
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How Can Social Media Help You?

• It can connect you with customers, vendors, and
  potential business partners
• Spread the word about your business
• Increase your credibility and relevance on the
  Internet

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Where Content is King

• Social Media is all about
• Content Delivery putting it out there
• Content Visibility letting some people see it
• Content Virality broadcasting it to EVERYONE!

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• Listening seeking customer insights for use in
  marketing and development
• Talking expanding your efforts to more
  interactive channels
• Energizing finding your most enthusiastic
  customers and supercharging their word of mouth
• Supporting helping your customers support each
  other
• Embracing integrating your customers feedback

Source Groundswell Winning in a World
Transformed by Social Technologies
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Facebook

• What is it?
• Facebook is a social networking web site where
  users can join networks organized by city,
  workplace, school, and region to connect and
  interact with other people
• Why use it?
• Create a customizable presence for your business
  and connect with your customers on a more
  personal level
• How to use it?
• Go to Facebook.com and create a page for your
  business, advertise your Facebook page and grow
  your connections

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www.facebook.com
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Twitter

• What is it?
• Twitter is a service to communicate and stay
  connected through the exchange of quick,
  micro-messages
• Why use it?
• Communicate with your customers about events,
  promotions, special offers, and more
• How to use it?
• Go to Twitter.com and create a free account,
  grow your list of followers and start
  communicating with them via Tweets

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www.twitter.com
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Yelp

• What is it?
• Yelp is a social networking site that allows
  users to provide their reviews and opinions on
  restaurants, stores, and other businesses
• Why use it?
• Monitor your customer feedback and keep your
  business details up to date
• How to use it?
• Go to Yelp.com and look up your business to see
  what people are saying about you, use the user
  feedback to improve your business

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www.yelp.com
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YouTube

• What is it?
• YouTube is a video sharing web site where users
  can upload, view and share video clips
• Why use it?
• Upload videos about your products or services
  and embed your videos in your web site
• How to use it?
• Go to YouTube.com and sign up for a free
  account, start uploading videos and advertising
  your YouTube channel

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www.youtube.com
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The Social Media Landscape
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Tips for Using Social Media

• Start out small
• Clearly define your marketing objectives
• Select your target market
• Assess your capabilities and know-how
• Execute your online strategy
• Measure your effectiveness
• Most importantly, experiment!

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Social Media Disclaimer

• There is no silver bullet!
• Not all online strategies will be effective for
  all business types
• It is up to you as the marketer to determine the
  appropriate marketing channels and to constantly
  measure their effectiveness

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Need More Help?

• Visit
• http//TBD