Social Media And SEO-What Is The Connection - PowerPoint PPT Presentation

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Social Media And SEO-What Is The Connection

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Social media and its effects have been changed a lot in those couple of years. It plays great roles in internet marketing as well as SEO. Creating a strong social profile, we can enhance our website ranking in SERPs. – PowerPoint PPT presentation

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Title: Social Media And SEO-What Is The Connection


1
Social Media And SEO-What Is The Connection
  • Zealousweb Technologies

www.zealousweb.net
2
  • With increase of times, importance of
    Social Signals to improve ranking has been also
    increasing. But The questions are
  • How And Why social signals improve ranking
  • How To Improve my website social signals

www.zealousweb.net
3
How And Why social signals improve ranking
  • Social media sites like Twitter, Facebook,
    Google Plus, Pinterest etc are great platforms to
    hike the number of visitors of your website.
    Social signals have both direct and indirect
    impact on search engine rankings.
  • Direct Impact
  • Indirect Impact

www.zealousweb.net
4
Direct Impact
  • You can get direct impact like
  • More Facebook Shares
  • More Facebook Page Likes
  • More Twitter Followers
  • More People in Your Google Plus Circle
  • More Retweets of your tweet

www.zealousweb.net
5
Indirect Impact
  • Very good impacts come indirectly from social
    media. They are given Below
  • Decreased bounce rate, higher time on site and
    repeat visitors
  • Increased inbound links due to improved
    onlinevisibility and brand awareness
  • Increased positive reviews due to happier
    customers
  • Shared content can go viral

www.zealousweb.net
6
How To Improve Social Signals Of My Website
  • Just like SEO, social media has also two
    elements onsite and offsite. In order to make
    your social signal campaign strong, you have to
    apply both of this technique.
  • Onsite Works Include
  • Share Buttons like Tweet, Bookmark, Like, Pin etc
  • Connect Buttons like Facebook page, follow on
    Twitter, add circle on Google Plus, pin in
    Pinterest etc
  • Blog button

www.zealousweb.net
7
Offsite Element Include
  • Twitter Account
  • Facebook Page
  • Pinterest Account
  • Linkedin Page
  • Youtube Account
  • Google Plus Account
  • By creating account in the above social
    media sites you can just give a high value to
    your brand name as well as search engine rankings.

www.zealousweb.net
8
Conclusion
  • Social Media has an impact on SEO. Having your
    professional copywriter, create effective and
    shareable content to be posted on social media
    sites is a great way of generating more traffic
    and the use of your primary keywords may increase
    your relevancy scores with the search engines.
  • Search engine like Google is giving high
    priority to social media campaign and real time
    visitors now. So more visitors of your website
    can give you top 10 ranking in SERPs. Social
    media increases your conversion rate, loyal
    visitors, brand name and ranking simultaneously.

www.zealousweb.net
9
Contact Us
91 79 26923254 (India)
44 33 0001 0303 (UK)
1 (561) 283 4241 (USA)
info_at_zealousweb.net
304, Abhishree Complex, Satellite,
Ahmedabad, Gujarat - 380015. India
www.zealousweb.net
10
Thank you for giving time to read it.
www.zealousweb.net
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