Smartphone App Market Monitor r2g

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Research2guidance Quarterly Report Smartphone
App Market Monitor
What is the concept behind the Monitor
The Smartphone App Market Monitor (SAMM) is a
comprehensive report produced by
research2guidance which includes the latest
facts, figures and trends on the global mobile
applications and app stores market. To keep
pace with the latest trends, amend and revise
forecasts as well as inform readers about key
topics, this report is updated and extended every
quarter since Q4 2009. As the market monitor is
designed to support internal discussions and
business decisions, content is presented as much
as possible in graphs and tables.

• The Monitor in a nutshell
• Clear focus covering most relevant facts on the
  smartphone application market.
• Up-to-date data quarterly updated with the most
  recent and relevant data.
• Fact driven aggregating facts, no opinions.
• Summary summarizing trends and activities of key
  players in the market.
• Detailed content 52 PDF and 49 PPT pages of
  analysis, 18 tables and 25 figures.
• Ready to use content the Monitor comes with a
  package of PowerPoint slides ready to use in your
  presentation.
• Attractive price up to 50 discount if you
  subscribe for 1 year.
• Historical data available since 2007.

How you will benefit from the Monitor
What our readers are saying

• Recognise the business opportunities in the
  mobile application market.
• Identify trends earlier than your competitors.
• Benefit from the extensive collection of facts
  and figures for your business planning.
• Learn how key players in the market are
  constantly updating their services and offers.
• Understand the dynamic of the market, by using
  historical data from 2007 onwards.
• Evaluate the existing app platforms for your
  distribution strategy.

I rate the report highly. It's one of the best
reports I've purchased, well-researched indeed
and lots of useful comparison data. Alexander
Davydov, Marketing Manager, SVOX The market
reports of research2guidance are very valuable
for us and our projects. Prof. Dieter Lange,
Head of TMT, Deloitte Consulting We have been
extremely pleased with the research quality
provided. Chris Öhlund, CEO, Verifox
Research2guidance Strategy consulting App
market research www.research2guidance.com
Look inside for more details

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Smartphone App Market Monitor The App Market
The Report covers a market, which provides
access to 1.4bn. potential customers via apps

Research2guidance App market Monitor in the Press

• El Pais
• El mercado de las 'apps' móviles crecerá un 807
  hasta 2013
• Financial Times Deutschland
• Unternehmen entdecken Apps
• Techcrunch
• Global Smartphone App Download Market Could Reach
  15 Billion By 2013
• intomobile
• Smartphone App Market May Hit 15 Billion
  Worldwide by 2013
• BITKOM
• 755 Millionen Downloads mobiler Apps in
  Deutschland
• Huffingtonpost
• Smartphone Application Market is a Billion US
  Dollar Business
• Business Week
• NetApp staffers build their own apps

The mobile app market is experiencing a constant
growth since the launch of Apple App Store in
2008. At the end of 2012 the number of
users/customers could reach 1.4bn. with the help
of mobile applications.
Installed base of application shoppers (in
millions) (World 2007-2012(E)).

• Mobile apps became a new channel to reach
  customers for almost every industry.
• The market is developing along 3 major drivers
• The handsets and operating systems It took only
  4 years to turn upside down the entire mobile
  handset landscape. Former smartphone leaders like
  Nokia (Symbian), BlackBerry and Palm have been
  pushed aside by new entrants Apple (iOS) and
  Google (Android). With the new joint ventures
  (Microsoft and Nokia) and BlackBerrys new
  operating system 10, the incumbents are trying to
  regain market share, which could generate new
  business opportunities for any mobile app
  publisher.
• The app stores There are more than 50 major
  full catalogue app stores and approximately 100
  niche stores today. Due to the increasing
  competition, every app publisher has experienced
  difficulties to stay visible in Apple App Store
  and Google Play Store with their apps. Niche app
  stores will become more important in the future,
  by offering better visibility, better marketing
  options and higher average download numbers.
• The apps At the end of 2012 the number of apps
  listed in full catalogue apps stores reached 2,9
  Mio. The popularity of app platforms amongst app
  publishers changes over time. Windows Phone Store
  and BlackBerry App World have regained momentum.
  App publishers are adding more apps every quarter
  to these platforms than they do on Google Play.
• The Smartphone Application Market Monitor
  aggregates the most relevant facts about these
  three drivers.

About the Authors
Ralf-Gordon Jahns Ralf is the Managing Director
of research2guidance. He has worked for more than
17 years in the telecom and media industry. Prior
to research2guidance he worked as a partner for
Capgemini Telecom Media Networks. Ralf is a
frequent keynote speaker on mobile industry
events, publisher of a multitude of mobile market
reports and executive consultant of more than
30 clients in the telecom and media industry.
Vincenzo Tito Manlio Serricchio Vincenzo is the
Product Manager for the Smartphone Application
Market Monitor since 1 year. Prior to joining
research2guidance he worked as an consultant for
Mobility Media (Bosch Group) and Sperry Marine
(Northrop Grumman). He holds a master degree in
Economics of the University of Pavia (Italy) and
a Diplom from ESCP Europe.
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Smartphone App Market Monitor The content
Monitoring areas (table of content)
The monitor covers the main trends, facts and
figures of the app market. It represents the
information in a classical report style to
comment and highlight the changes of the last
quarter. In addition all facts and figures are
being aggregated in the graphical package, which
comes with the report. The graphical package
allows the reader to easily copy and paste the
information in any PowerPoint presentation.
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Smartphone App Market Monitor Monitor pricing
About research2guidance
Price and licence options
(1)
Price per report with the subscription. The
subscription allows you to purchase each report
at 50 off.
About Research2guidance
Research2guidance is a strategy consulting and
market research company specializing on the
mobile application market. Based in Berlin
(Germany) we help out global clients to define
and implement their mobile application strategy.
Our services range from mobile strategy workshops
to app development.
Some of our Customers