The power of content marketing in 2013

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Media Mosaic Create and break out of the box.
Tune out noise to execute your vision.
We build voices for your Brands
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Who we are?
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About Media Mosaic

• An end-to-end solution provider in the fast
  evolving world of interactive marketing
• A leader in contextual marketing with the highest
  number of Google certified analysts
• An MNC company that straddles the onshore and
  offshore market with equal ease
• Media Mosaic has been able to create a unique
  eco-system between our different countries
  clients, complementing improvement and value
  addition in each of them on a continuous basis.
• Constantly strives to bring the best global
  practices and solutions to its International
  clients
• A thought technology leader in the space,
  Media Mosaic constantly strives to create
  practical solutions to key business problems of
  its clients

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Our Service Bouquet
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New Era Marketing
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Our Clients
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What is SEO?
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Search Results
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SEO Factors
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Architecture
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Architecture Accessibility

• Websites should not just be for the user they
  should be also designed for search engines
• In-accessible content is the number one reason
  for poor rankings
• If a spider cannot access or read your content
  you will not rank
• The speed at which you deliver content and the
  way in which you deliver it are also factors
• So simple site architecture is key!

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Architecture Accessibility
How a user see your website?
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Architecture Accessibility
How GoogleBot see your website?
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Architecture Accessibility

• How quickly do you deliver content?
• Dirty code
• Unnecessary files
• No compression
• Oversized images
• Server speed pipe
• Dont waste Googles time!

How is your sites speed?
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Architecture Accessibility

• Clean navigation and site hierarchy
• Sitemaps (xml, video, images, mobile, news, html)
• Robots commands
• Duplication of content (canonical tags)
• Search engine Tools
• Coding methodology (Flex / AJAX)
• Code compliance W3C
• Accessibility standards WCAG 2.0

Key Indexation Factors
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Content
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Content

• Content is king!
• Search engines use content to understand,
  associate, grade and rank your site
• Content should therefore be...
• rich to engage the user Sticky
• tailored to a search query
• structured
• unique, timely and RELEVANT.
• Ask yourself- Is my website the number one
  contextual resource for my products on the web?

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Content

• Text (News, PR, How to guides, Knowledge, Product
  info)
• Interactive / UGC (User Generated Content)
• Images
• Infographics
• Video
• Music / Podcasts
• Applications
• Widgets / Games

Content Variations
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Content

• Search engines are keyword driven
• Content must be relevant to the keywords if it is
  to rank
• Over optimisation and spamming will lead to
  penalties
• The right keyword mix is needed to purvey the
  correct message within any given page

Keywords
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Content

• Page title ltTITLEgt
• Meta Description
• Content title ltH1gt
• Sub headings ltH2gt ltH3gt
• First block of text
• Emphasised text
• Number of keyword instances
• Content anchored links

Key Content Components
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Authority
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Categories of Authority
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Age How old is your site?

• Google gives great weight to sites that have been
  around since day 0
• New sites will find it very hard to compete in
  mature markets
• Unfortunately there is no way of improving age -
  we cant change time!

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Votes Website Backlinks
Internal web pages
Externally linked web pages
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Buzz Brand Sentiment Online
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The Algorithm
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How Algorithm work?
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Overall Ranking Algorithm
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Personalized Search
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Google Updates
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Cross-pollination of Campaigns

• SEO will improve on page quality score
• Reduce CPC
• SEM will test ad copy to find the best for CTR /
  Time on Site and Sales
• These can be implemented to SEO
• Improved SEO or core terms will allow for pausing
  of SEM keywords / reduction in SEM costs
• One plus one equals three!
• Dual demographic targeting on core terms through
  multi messaging

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How we work?
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Research

• First and foremost you must understand what it is
  we need to achieve
• Metric
• Tracking
• Keyword selection
• Competitor analysis
• Understand the size of the task

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Understanding the Competition
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Understanding the Resources

• Manpower
• Technical skill sets
• Link building
• Content creation
• Execution

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You cannot build a house in a day...

• SEO is a long term game. 6-12 months minimum
  should be given to expect results. In a mature
  market plan for up to 2 years
• All SEO will be done in line with Google
  standards
• If you invest now SEO will deliver substantial
  long term quality traffic for the future!
• Again Ask yourself- Is my website the number one
  contextual resource for my products on the web?

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Media Mosaic E9-10, NSEZ, Noida,
India 91-120-4626502 www media-mosaic
com info_at_mosaic-service.com