Digital Marketing

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Title: Digital Marketing


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Digital Marketing Strategy- A New Dimension to
Publicity
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Digital Marketing Strategy
Digital Marketing has taken a progressive stand
than what it had been five years back. Nowadays
companies are striving to create an image or a
brand in the digital media such as websites,
social media, banners and so on, to "Push"
information into their targeted audience. As the
push strategy is still prevalent, when in real
life situations pull strategies are more
effective and measurable. The Planned Approaches
to Digital Marketing aiming at a Targeted
audience have lead to the strong growth of
certain brands and personalities. For example
Face book and Dale Carnegie are a few notable
ones. However there is a deeper concern as the
number of companies focused on finding new ways
to promote their business, products, key messages
and services to their target customer audience in
the digital media are ever growing. The following
issues when addressed leads to successful online
presence over the Digital Media.
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Digital Marketing Strategy
1. Creating a Product Image in Style Once the
decision is taken to strengthen the presence in
the digital media, the first step is generally to
conduct an online marketing research and
competitor's research to know about the product
and their competitive markets. Following this
process would be creating a Brand/Product Image
that would represent the key message of the
company, where it adopts a certain style of
creating convincing messages to attract their
target audience through key words, placing on
relevant sites and web properties. In
short-"Develop Great Content and Work with it
smartly 2. Web Traffic and Growth of Audience
Creating a demand for the content that needs to
be published is an Art. There are several
e-Commerce web design tools to enhance the
potential Web Traffic for a particular brand.
Keyword research plays a vital role in increasing
the Web traffic to a particular site. Striving to
deliver quality content to the audience would
enhance the mind share of the site and enhance
growth of the Audience with companys new ideas.
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Digital Marketing Strategy
3. Core content Relevant images and unique
content in a consistent fashion enhances the
growth of the audience. Professional Content
writers and Digital Marketing Agencies have a
crucial role in molding the image of the Product.
The content displayed should advocate your
audience to share and propagate your message to
the broader society. 4. Brainstorming and New
ideas Whether In-house or Outsourced teams do
your Digital Marketing, the focus must always be
to bring forth New Ideas and Fresh Thinking into
your advertising media. Motivated teams work hard
on Brainstorming their team members for bringing
about new ideas to promote their product. The
main concern here would be in keeping the
targeted audience in mind, while working on such
content that drives the emotional or essential
needs of the audience to fulfill their
desires/demands.
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Digital Marketing Strategy
5. Ongoing Reach of Targeted audience In order
to create and retain new and existing audience it
is essential there is concerted effort in
developing new content on regular basis in terms
of blogs, newsletters, video, articles, press
releases and so on, to keep the audience well
informed of the latest developments related to
the Product. 6. Accentuate your
Uniqueness Building a brand image for the Product
takes a lot of careful planning therefore the
prior concern on Accentuating the Uniqueness of
the Business, Product and Key messages could pull
in the target audience you have been working for.
Discovering a unique idea and standing for the
cause without fear while driving the point
consistently would make your company popular
among the populous (Eco-friendly
concept).Highlighting the unique selling points
on your websites, social media and banners could
bring in the desired target audience.
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Digital Marketing Strategy
7. Influencer- essential in growing digital
media Bringing about alliances with Companies and
other Influencers contribute to the growth of
your presence in the digital media. Brand
Ambassadors and Social Media Networks work
efficiently at this effort in pulling the best
alliances to advertise your product.     Though
the above ideas are a gist of the various
strategies in Digital Marketing, it is still
growing and each day may present a new challenge
in discovering and unraveling the potentials of
this Media.
Reach me_at_
Cell 91 - 9818282106 Email
sanganaktechnologies_at_gmail.com
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