Geo Targeting : Its Benefits in PPC Campaign

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Geo Targeting Its Benefits In PPC Campaign

• By www.ppcadsmanagement.com

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What is Geo Targeting?

• Geo Targeting or geographical targeting may
  be defined as the method of internet marketing
  which can target a group of visitors based on
  their geographical location. This is an
  advertising campaign that helps to supervise
  where your advertisement gets displayed according
  to the location.

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Benefits of Geo Targeting for PPC Campaign

• Result Analysis based on search location
• Geographic Tool for prompt reporting
• Identifying the best and worst location for
  targeting your keywords
• Spending your money in the proper place.

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Result Analysis based on Search Location

• Googles Geographic report will definitely
  help in analyzing the results of the search.

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Geographic Tool

• From the Google Adwords tool, the reports
  may be generated for the geo targeting which can
  provide data for different ad campaigns and ad
  groups and then summarize those data into the
  excel to find out the geographic result.

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Best and Worst Performing Locations

• From the Geo targeting report, the best and
  worst performing locations can be identified.
  Suppose your PPC campaign of USA is performing
  well in Florida but not meeting up the standards
  in New Orleans. So investing in Florida and
  gradually removing your investment from the New
  Orleans will be useful for your campaign.

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Spending Right

• Before initializing for a pay per click
  campaign, you will have to plan a budget so that
  you spend in the right place. So the Google
  Adwords pay per click campaign can be planned
  before setting up the geo targeting properties.

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Conclusion

• Therefore by Geotargeting, you can easily
  identify the places where your business is
  providing more and more turnover. Thus focusing
  more on those areas and gradually removing the
  less profit areas will be beneficial for your
  business .

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