Student recruitment and retention

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Student recruitment and retention

• Dr Linda Juleff (Napier University)
• Chris Mitchell Jessica Lincoln (Economics
  Network)

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Schedule

• Student Recruitment
• Setting the scene
• Family fortunes
• Departmental strategies
• Student Retention
• Why Study Economics?

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Why is this an issue?

• Decline of economics at A Level
• Increased competition for student numbers
• Governments Widening Participation agenda
• Student fees
• Belief in the benefits of an economics degree

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A level Economics and Business Studies
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Total applicants to Single EconomicsUK
undergraduate degrees
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Average earnings of graduates6 months from
graduating
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Family Fortunes

• In 2004 we asked 500 students to
• Identify the best one or two aspects of your
  degree course and say why.
• What were the top five answers?

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Top 5
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Top 6-10
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In your department

• What does your department do to attract students?
• What could your department do to attract students?

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Why Study Economics

• To provide information and advice on studying
  economics at higher education for
• Prospective students
• School/College teachers
• University lecturers

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What is in the site?

• FAQs about economics and university study
• Data about student numbers and graduate
  destination statistics
• Alumni case studies
• Student-produced diaries
• Student-produced videos

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• http//www.whystudyeconomics.ac.uk