Why Registration of Logo and Design Essential

1
Why Registration of Logo and Design Essential
2
Trademark registration is the need of the day.
Trademark registration helps both the
manufacturers and the consumers in numerous ways.
It is very much important to abide the trademark
registration rules of the particular region for
making the brand a successful one.
3
logo registration, trademark application,
trademark classification, trademark a
name,design registration
4
Trademark registration is done according to the
governments rule. A trademark is a sign or symbol
used for indicating and authenticating any
business organization or legal entity. A logo is
a graphical image that is used for representing a
business or a single product. The logo is a mark
for providing a good impression on the market
place and the people involved. An eye-catching
image or logo is very important for the success
and popularity of the brand or product. Any type
of logo registration safeguards a person's
private property and helps in maintaining its
unique identity. Every country maintains a unique
set of laws for patent registration. A patent
registration can be easily filed by a single
person, or along with a partner in a joint
manner, with the help of a legal
representative. One of the compulsory
requirements includes the trademark application
which is to be filed and submitted. While the
application is processed, it further can be
passed for detailed consideration and
evaluation. When a large variety of logos and
trademarks are available in the market, they need
to be categorized for avoiding any kind of
confusions. The simplest trademark classification
can be divided into two like the edible and the
non-edible brand trademarks. But the detailed
trademark classification would involve the
trademarks that are classified into forty-two
categories. These include surgical and medical
instruments, lubricant machines, machine tools,
household, textiles, beverages, sanitary, hand
tools, educational, scientific products, leather
and paints. The trademark classification can
further be sub-divided. The need for sub-dividing
the items arises because the items that are
grouped together are the similar ones. The ones
with same properties are grouped together. For
instance, alloys along with common metals, common
building materials, materials used in
construction of railway tracks, metal wires used,
cable, ironmongery, metal pipes and tubes can be
grouped together.
5
While selecting a logo, people should keep in
mind that a large number of people apply for Logo
registration almost every day. Hence it is very
important to choose a logo wisely. The logo
should hold its identity and the person while
filing the trademark application should be
precise about the needs of his brand. It is very
important that the logo selected does not
resemble any existing brand. When two logos
resemble very closely, it is the inferior brand
that is profited. People confuse the superior
quality brand with the inferior ones and the
company bears the loss. Many people do not
believe in selecting logos for their brand, they
trademark a name for the logo. Usually this name
is the brand's name itself. Many a times when
people trademark a name, they also get design
registration done. The idea behind the design
registration is that even if two different
companies are using names as a logo, then the
designing of the decided brand should not be
confusing but differentiating. Selecting the
perfect brand name along with maintaining its
identity and authenticity is not an easy task. It
should be performed with perfection and requires
complete dedication.