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Amazon????Amazon IT??

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• ?????? P95747020

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• Question 2 Amazon has spent a lot of money in
  technology, particularly in Web services (over
  2B tobuild the infrastructure, technical
  knowledge, and operational excellence to operate
  a world class web-scale computing platform.)
• First, study the technology Amazon has
  emphasized.
• Then, discuss why Amazon needs to aim at this
  direction?
• Which companies are its competitors?
• And is this promising?

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Amazon Web Services Solutions Catalog

• 87 Solutions in Amazon Associates Web Service
  (formerly Amazon ECS)
• 36 Solutions in Amazon Elastic Compute Cloud
  (Beta)
• 6 Solutions in Amazon Flexible Payments Service
  (Beta)
• 3 Solutions in Amazon Mechanical Turk (Beta)

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Amazon Web Services Solutions Catalog

• 2 Solutions in Amazon SimpleDB (Beta)
• 11 Solutions in Amazon Simple Queue Service
• 97 Solutions in Amazon Simple Storage Service
• 3 Solutions in Alexa Site Thumbnail
• 3 Solutions in Alexa Top Sites
• 5 Solutions in Alexa Web Information Service
• Alexa Web Search

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?254?Web Solutions
CRM,Services,Logistics,B2B,B2C B2B2C Platform

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• Internally, Amazon.com is "organized chaos,"
  deploying small teams to implement new systems.
  Externally, they've learned valuable lessons from
  the knowledge of their customers reviews to
  build out a large-scale network of shared
  intelligence.
• I think it's important to realize that first and
  foremost Amazon is a technology company.
• Technology is useless if not used for the greater
  good of serving the customer.

Amazon CTO Werner Vogels
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• Amazon?????
• Amazon???
• 1.1994?7???.????Amazon.com?
• 2.1995?7????????Amazon???
• 3.1997?5?Amazon?????????
• 4.1997?5?Amazon?????
• 5.1997?7?Amazon?Yahoo?????
• 6.1997?11?Amazon??????????
• 7.1998?9?Amazon?Yahoo?????????
• 8.1998?10?Amazon???????
• 9.1998?11?????Amazon?MSN???? ????????
• 10.1999?5?Amazon?????????
• .
• .
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?????? Amazon?????,?????????Amazon.com
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Step4 Buy it!
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Step5 Get it!
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????????????????(one-click)??,??????Amazon??????
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base)???CRM????,??????
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????-One-click Associate program ? One-click
?????? Associate program ???Amazon????,??2000?4???
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zon????,???????????????? ???Amazon?????,????????
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Amazon ??

• US5960411 (09/28/1999) 1-Click??
• US6029141 (02/22/2000) ??????
• US5715399 (02/03/1998)-- Secure method and
  system for communicccating a list of credit card
  numbers over a non-secure network
• US5727163 (03/10/1998)-- Secure method for
  communicating crediiit card data when placing an
  order on a non-secure network

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Amazon ??

• US5826258 (10/20/1998)-- Method and apparatus
  for structuring the querying and interpretation
  of semi-structured information
• US5963949 (10/05/1999)-- Method for data
  gathering around forms and search barriers
• US5999924 (12/07/1999)-- Method and apparatus
  for producing sequenced queries

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?Barnes Noble??????Amazon????????,???????????Ba
rnes Noble??????,1997?5?Barnesandnoble.com????,?
Amazon????????Amazon?????, Barnes
Noble???????????????,???????????Amazon ? Barnes
Noble??????Amazon??????,????????????Amazon
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?Barnes Noble?????????,????????????Amazon.co
m????,????????????????????,??????????????????
????????????????,??????,????????????????eBay????
????????!! ??Amazon?????????????!
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?????????(Distination) ???Amazon.com???????????
,??????,?????????????CD?DVD???,??Drugstore.com?,??
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?,Amazon.com???????????Wal-Mart(???????????),????W
al-Mart?????????,????????????????
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