ALPHA CONSULTING

1
vCUSTOMER INTERNATIONAL EXPANSION STRATEGY

• ALPHA CONSULTING
• Arjun Bhandari
• Lauren Delgado
• Jean-Paul Larchevêque
• Andy Meade

2
Agenda

• Case Study UPS
• Company Background
• Macroeconomic Factors
• Strategic Recommendations
• Marketing Mix
• Geographic Locations
• Financials
• Our Consulting Services Going Forward
• Questions and Answers

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Case Study UPS

• Business Solutions Company
• 1907 Messenger company
• 2007 Flow of goods and services company
• Moral Dramatically adapt to changing
  environmental factors while maintaining core
  competency.

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Background

• vCustomer
• Leader in Providing end-to-end Business Solutions
• Beginnings Call Center
• Today BPO CRM Solutions

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Supply and Demand for IT Services
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Utilization of Indian Workers
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Need for new Growth

• Red Commoditization of IT, and the end of
  vCustomer
• Green New Market-gt inelastic demand-gt high
  margins,

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Government Healthcare Costs

• Fixed tax revenues, but growing costs
• Divergence from inflation

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National Health Expenditures
Total 2 trillion Hospitals and Clinics 1
trillion Health Affairs, 2005
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International Growth Strategy

• Industrial Vertical Healthcare
• Primary Geographic Location India
• Target Market US West Coast

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India
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vHealthcare A Subsidiary
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Marketing Mix Framework 4 Ps
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Product Healthcare Outsourcing

• Healthcare outsourcing market Four categories
• Providers (hospitals and physician groups)
• Payers (Healthcare insurance companies)
• Drug companies (research and manufacture)
• Pharmacy chains

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Outsourcing Pros and Cons
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Current Product Offeringsand Healthcare Services
General offering and support
Healthcare Services to Offer
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Future Healthcare Services

• Utilization management
• Web-enabled customer self-care
• Medical call centers
• Radiology
• Care disease management products

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Price

• Differentiation Strategy
• 500,00- 1,000,000 per month
• Skim a higher price because of low elasticity of
  demand and resulting customer willingness to pay
  a higher price for a higher value.
• Large cost savings not expected from larger
  volumes

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Place

• Distribution Channel
• Direct to customer

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Promotion

• Word of mouth Product quality
• Push Consultative sales team
• Web Google Ads

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Income Statement
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Incremental Revenues
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Initial Capital Outlays
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Financial Results

• Net Present Value 370,000
• Internal Rate of Return (IRR) 10.25
• Weighted Average Cost of Capital 9.44
• Conclusion Go forward with project

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Recap

• Sound Financial Choice
• Macroeconomic Environment Indicates high demand
• First Mover Advantage

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Our Services Going Forward

• Help expand the breadth and depth of medical
  services offered
• Track project success
• Opportunity cost analysis
• Cost cutting strategy by operations streamlining
  and diversified supply of labor
• Greater level of research for marketing tactics

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What We Need From vCustomer going forward

• Accurate financial statements including pricing
  structure
• Operations reports
• Company payrolls
• Reimbursement for market research reports

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THANK YOU.
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Appendix

• Indias similar culture
• Industrial production increases
• Total tax revenue
• Competition
• Exchange Rates
• Porters five forces
• SWOT
• Sources
• Financials

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India is More Similar to World and European
Cultural Dimensions
Power Distance Individualism Masculinity
(Assertiveness/ Aggressiveness) Uncertainty
Avoidance Long-Term Orientation
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Industrial Production Increases
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Total Tax Revenue
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Competition
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Exchange Rates US And India

• Thursday, April 20, 20001 US Dollar 43.67000
  Indian Rupee
• Sunday, April 20, 20031 US Dollar 47.49000
  Indian Rupee
• Wednesday, April 20, 20051 US Dollar 43.77100
  Indian Rupee
• Friday, April 20, 20071 US Dollar 42.14853
  Indian Rupee

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Porters 5 Forces
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SWOT ANALYSIS
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Sources

• Regional inequality
• Medical Services Outsourcing Download 3K
  http//www.download3k.com/Press-Medical-outsourcin
  g-services-find-out-more.html
• Medical transcription
• Medical Transcription and India Chili Breeze
  http//www.chillibreeze.com/articles/Medicaltransc
  riptionandIndia.asp
• No reporting needs
• Possibilities and Pitfalls of Outsourcing
  Healthcare financial management
• http//findarticles.com/p/articles/mi_m3257/is_10
  _59/ai_n15777189