The Times of India

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The Times of India
The Times Of India
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• The highest selling and most widely read
  English language morning daily broadsheet in the
  world

Think India, Think Times
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India

• A trillion dollar economy the worlds 5th
  largest.
• The worlds 4th largest economy in terms of
  Purchasing Power Parity (PPP).
• Second largest source of skilled, technical and
  scientific manpower worldwide.
• India has emerged overtaken the US and is now the
  worlds second most attractive FDI destination.
• India - Top among worlds emerging markets
• Source Economic Times Intelligence

THE ADVANTAGE
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India

• Liberalized, market economy
• Foreign equity participation allowed in major
  industries/sectors
• Technology transfer permitted
• Relaxation of rules for branches of foreign
  companies
• Foreign brand names and trademarks permitted

• THE EMERGING PRIME MARKET

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India

• 109 million literate population
• A 300 million strong consuming classmore than
  the entire US population
• Three times more English speaking people than in
  the U.K.
• 22 million graduates

• THE REACH

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The Indian Media Scene

• 706 publications listed with the INS, of which
  57 are dailies (Indian Newspaper Society
  2005-2006)
• Television now reaches 110 mn Indian homes (NRS
  2006) and reflects a growth of 28 since 1999
  (81.6mn homes).
• Access to CS homes jumped from 29mn in 1999 to
  40mn in 2002 - a 31 growth rate, more than twice
  the growth of the Television market . According
  to NRS 2006 the number of CS homes is 68mn.
• A trend towards niche content catering to
  specific audiences.
• With the consumer being faced with more options
  than ever before, timeshare per medium is under
  pressure.

Source http//www.auditbureau.org/nri/highl.htm
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Total Ad Spend in India in 2005 US 3001 Million
Press (47) 1416 m
TV/Cable/Video / Satellite (40) 1209m
OutDoor (6.8) 206m
INTERNET (0.7) 23m
Radio (1.9) 59m
Cinema (2.9) 88 mn
Press clearly continues to dominate the Indian
media scene
Source TAM ADEX - 2006
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Growth of Ad Spend in India 2002 - 2005
USD Million
Print continues to dominate the Indian Media
landscape
Source TAM ADEX - 2006
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Print Ad Spend Shares in India
Magazine 11
Dailies 89
Eng Dl y s
BCCL Eng Dailies 51
Eng Mag
BCCL Eng Mag 10
Other English Daily Publication Groups 49
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72
Lan Dl y s
Lan Mag
Other Language Daily Publication Groups 97
51
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BCCL Lang Dailies 3
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Think India,
The Times Of India
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Think Times!
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Why The Times of India?

• A 169-year old brand, established in 1838
• The flagship brand of The Times Group, the
  nations leading media house
• Worlds largest circulated English broadsheet
  daily with a circulation of 3.230 million copies
  (ABC July-Dec, 2006)
• Indias true national daily Published from 13
  cities across India.
• A total readership of more than 7.5 million all
  over India (National Readership Survey,2006)
• The TOI has been selected as one of the worlds
  six greatest newspapers by the BBC
• www.timesofindia.com

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TOI Worlds largest Broadsheet English Daily
(Circulation)
Source World Press Trends 2006 (World
Association of Newspapers)
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TOI Worlds largest English Broadsheet Daily
(Readership)
Source India (NRS 06), UK (NRS Oct 05-Mar 06),
US (NAA/ABC Apr 05-Mar 06)
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THE TIMES OF INDIA CIRCULATION BY EDITION Total
Circulation 3,230,398
Delhi 1,131,999
Lucknow 105,854
Surat 22,000
Ahmedabad 161,762
Kolkata (Calcutta) 308,067
Kanpur 49,000
Mumbai (Bombay) 595,456
Nagpur 22000
Pune 213,012
Hyderabad 166,516
Bangalore 421,115
Mysore 19,454
Mangalore new centre wef 15.09.04

Mangalore 13,154
Mangalore new centre
Source Audit Bureau of Circulations, July-Dec
2006. Mumbai July-Dec2005 Surat, Nagpur
Kanpur are new editions of TOI - w.e.f. 2006.
Hence not yet registered with ABC. Print orders
are shown.
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Mapping The TOI
Col /B/W
Education Times
.com
Support Brands
Times Life!
Classifieds.
Strategic Brand
Times Property
TOI
Nucleus Brand
Local Supplements Bombay Times,Delhi Times etc
Ascent (Recruitment Indian Overseas)
Connect Nodes
Pluses Zonal supplements
Events
Exhibitions
Financial Times
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TOI The 4 Ps

• Product High editorial quality and incisive
  reportage coupled with innovative marketing
• The persona of the paper has kept abreast of the
  changing times.
• Tremendous brand equity
• Price Cost Per Thousand rates are the lowest
  among the worlds leading dailies.
• Place 13 Editions
• Promotion Cross promotion through the various
  brands in the Times stable

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Indias First Ad Readership Survey Highlights

• Colour works better - almost twice as well in
  the case of magazines and 80 more in the case of
  dailies,
• THE ONLY EXCEPTION IS THE SOLUS POSITION OF THE
  TIMES OF INDIA WHICH ON ITS OWN STRENGTH IS FIVE
  AND A HALF TIMES MORE NOTICED THAN ANY OTHER
  AVERAGE AD. The sheer extent of the impact makes
  it a cost effective position.
• Optimal size for an ad. is 600 scm. and every
  subsequent increase in size raises noticeability,
  though at a diminishing rate.
• PAGES WITH STRONG CONTENT LIKE SPECIAL FEATURES
  AND SUPPLEMENTS ALSO HAVE INCREASED
  NOTICEABILITY.
• Ad noticeability in Indian dailies is 11.8,
  far higher than the international norm of 6.9
  for broadsheets. The noticeability is
  particularly high for full page black and white
  ads 51 back page 960 scm. colour ads 59
  and the first double spread in a magazine 46.
• Right hand pages work better.
• Ad noticeability in print is higher than the
  television. In fact, brand recall for print ads
  is as high as 95.
• Source ImPress Survey by Lodestar , 2001

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The Times of India Comparative Circulation
The Times of India sells 2 million copies more
than its nearest competitor
Source Audit Bureau of Circulations July-Dec
2006. The Indian Express ABC Jan-June 2000.
Circulation not reported thereafter . TOI Mumbai
Circulation JD 05. HT Delhi Circulation JD
05. DNA - Circulation not reported in ABC.
Midday Circulation not reported in ABC.
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Comparative Readership The Times of India NRS
2006

Source National Readership Survey 2006
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Key Highlights National Readership Survey 2006

• The Times of India continues to be the most
  widely read English daily in India and that too
  by a massive margin.
• It enjoys the loyalty of over 7.5 million
  readers, a 3.5 million lead over any other
  English daily.
• The Times of India has shown a growth of 15 per
  cent across the countrys top 8 metros.
• The Times of Indias Delhi readership has grown
  by a massive 37 per cent, leaving behind the next
  highest English daily by almost a hundred
  thousand readers.
• In Mumbai TOI has grown by 80,000 readers to
  167,000.
• In Bangalore too, TOI has consolidated its
  clear No.1 status by another 14 per cent to
  586,000.

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Comparative Readership The Times of India
Indian Readership Survey 2007 Round 1

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Indian Readership Survey 2007 Highlights

• The Times of India is Indias largest read
  English publication 6.781 million readers.
• It is the third highest read daily in Urban India
  among all dailies (English Language).
• The Times of India has more than double the
  readership of the next highest English
  publication.
• The Times of India has once again emerged as No 1
  in Delhi, the city with the largest number of
  English newspaper readers in India. TOI has a
  lead of 170,000 over its nearest rival, Hindustan
  Times.
• In Mumbai, it is still the overwhelming No 1 with
  a readership of 1,524,000, more than double the
  No 2, Mumbai Mirror, which is also published by
  the Times Group.
• In Bangalore, it expanded its lead over Deccan
  Herald to almost 225,000 readers.
• In Lucknow, where every other major
  English-language general daily suffered huge
  declines in readership, TOI not only bucked the
  trend but posted an impressive 11 rise in
  readership to 144,000.

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DMS 2006 HIGHLIGHTSThe Times of India and
General Interest Dailies

• The Decision Makers Survey DMS conducted by
  AC Nielsen ORG MARG covered senior executives,
  GMs and above, across 500 private sector, 100
  public sector and 100 financial companies. The
  study looks at the media habits and lifestyles of
  Corporate Decision Makers (CDMs) in India.
• The Times of India has the highest penetration
  across all publications amongst CDMs in the
  north and west zones.
• The Times of India has the highest average issue
  readership 72. The next highest English
  general interest daily has only 15.
• The Times of India is read by highest percentage
  of top executives Chairmen/
• CEOs/MDs 62. The next general interest
  daily had a top executive readership of just 11.
• The Readership of The Times of India is highest
  across all company categories Private sector
  71, Public sector 73 and MNCs - 80. The next
  highest readership among general interest English
  dailies (Hindustan Times) has 11 , 16 and 13
  respectively.
• The Readership of The Times of India is highest
  across all industry groups, 79 in Financial
  Services, 60 in Consumer Durables, 62 in the
  Pharmaceuticals industry, 64 in IT/Telecom. No
  other English general interest daily compares to
  The Times of Indias DMS readership.

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Core Philosophies of the TOI
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Time(s)-less Mantras

• Globalization to hyper-localization
• Value for money beefed up local coverage,
  additional sports and business pages, metro
  supplements
• Maximizing value generation through optimal
  audience deliveries
• Constant innovations with both the product and
  the pricing
• Relevant brand building from nice-to-know to
  need-to-know news

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I like reading The Times of India because Our
entire family reads The Times of India. It is
trendy, youthful, vibrant, reliable and quick to
feel the pulse of the people. Sanjeev Gupta
President, India Division, Coca-Cola Co. The
audience has always been at home with the
editorial environment of The Times (both the
paper and its supplements.) TOI gives you a feel
of every occasion be it Diwali, Christmas,
Holi, that no newspaper can provide. Its like
your newspaper is celebrating your festival, not
just reporting on it Anindiya Ray Media
Director, The Mediaedge I have been a TOI
reader all my life and frankly speaking, I cannot
do without it. Besides having good editorial
content, TOI has been a strong marketing driven
organisation with tremendous marketing successes
to its credit. It has also shown that it is
possible to reach people across all age groups,
particularly the younger generation, by
understanding their needs and aspirations. Santos
h Desai, President, McCann Ericsson
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Thank you