Graphic Standards

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The 50th Anniversary, Minnesota Style
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The plan

• Join with other states and AASHTO in
  commemorating the anniversary
• Raise awareness about history, economic benefit
  of the Interstate Highway System
• Engage employees to be ambassadors for
  transportation
• Educate the public about the need for additional
  transportation funding
• Raise policy questions we face in the next 50
  years of transportation

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50th Anniversary Web site
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Anniversary event
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Traveling display
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Essay contest
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State Fair exhibit
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Public forum
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Results

• 50th Anniversary Web site a featured link of
  print and broadcast media
• Anniversary event received statewide radio, TV
  and print coverage
• Essay featured in AAA magazine
• At lease 50,000 fairgoers saw the exhibit
• Public forum attracted business, industry,
  government and academia
• Funding amendment passed 57 percent

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Thank you