Slide sem ttulo

1
TELEFÔNICA CELULAR MOBILITY AND MULTIMEDIA
OVERVIEW.
2
CONCEPTS
Multimedia
Voice , data and image integration. High demand
but no supply yet , due to actual technology
limitations.
Mobility
Add value to any service. Combined with
Multimedia surpass costumers expectations.
Mobility and Multimedia
Perhaps the major goal of the telecomunications se
rvice providers , natural way of the mobile
telecomunications market.evolution.
3
INVOLVED SEGMENTS IN THE SERVICE AVAILABILITY
Packet mode capacity(cost) , Data rate
transmition increase(quality) Security
mechanism(reliability).
Mobile Service Provider
Handsets provider
Development of more friendly user models without
affecting in size , weigth and battery
consumption.
Contents suppliers
Development of custom made contents. Security
mechanism (network complement)
4
APLICATIONS
- Entertainement (games) - High definition
image - Remote medical service - e-learning -
Location based service - Video on demand -
Telemetry - e-mail - Video streaming - Video
conference - Video phone - File tranferency -
unified message - Wap. - etc.
5
SERVICE PROVIDER
ARPU DECREASE
PROFITABILITY
SOLUTIONS - COST MANAGEMENT -
COSTUMER LOYALTY - COSTUMER RELATION
MANAGEMENT - SERVICE DIVERSITY
INCREASE NUMBER OF USERS
PROBLEM ! THE BEST COSTUMERS ARE ALREADY IN
THE NETWORK.
MULTIMEDIA
6
MOBILE COMUNICATIONS EVOLUTION
2001 (2G) VOICE PREDOMINANCE AND LOW SPEED
DATA (14,4Kb/s)
- SMS - ADS -INTERNET ACCESS
DATA (CIRCUIT MODE)
- WAP (WML) - PC through mobile handset(HTML)
- CONSOLIDATION PHASE - DATA PREDOMINATION OVER
VOICE CHANGING COSTUMERS PATTERNS.
7
MOBILE COMUNICATIONS EVOLUTION
2002 (2,5G) VOICE PREDOMINANCE AND LOW SPEED
DATA (14,4Kb/s)
- WAP (WML) - PC through mobile
handset(HTML) - First m-commerce applications.
- SMS - ADS -INTERNET ACCESS
DATA (PACKET MODE)
- HIGH USAGE , DUE TO THE EVOLUTION OF
TECHNOLOGY CAPACITY - CONTENT QUALITY IMPROVEMENT
. - DATA TRANSMISSION CONCEPT CONSOLIDATION. -
IMPLEMENTATION OF THE FIRST M-COMMERCE
CONFIGURATION (LEVERAGE OF DATA USE)
8
MOBILE COMUNICATIONS EVOLUTION
2004/5 DATA PREDOMINANCE (70 TO 80) AND
VOICE(20 TO 30)
- CHEAPER SERVICE - ALLWAYS ON
DATA AND VOICE -- PACKET MODE
HIGH INCIDENCE OF M-COMMERCE TRANSACTION
- TECHNOLOGY EVOLUTION (3G) - HIGH DATA
TRANSMISSION (QUALITY ) - PACKET MODE (COST) -
SAFETY TRANSACTIONS (LOYALTY)
9
TECHNOLOGY EVOLUTION
10
TECHNOLOGY EVOLUTION