CADBURY DAIRY MILK

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CADBURY DAIRY MILK

• BY
• DEEPTHI THOMAS

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CADBURYINDIA
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CADBURY DAIRY MILK

• Dairy Milk is a brand of chocolate bar made by
  Cadbury.
• Popular in both the United Kingdom and around the
  world.
• Introduced in 1905, but it came to India in 1948.
• Dairy milk alone holds 30 value share of the
  Indian chocolate market.
• Main marketing strategy used Advertisements

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CADBURY DAIRY MILK

• NEED FOR MARKETING
• Strong brands are very important in the chocolate
  confectionery market.
• Almost 80 of chocolate purchases are made on
  impulse.
• Consumers use brands and packaging to recognize
  products quickly and reduce perceived risks when
  purchasing a newly launched brand.

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CADBURY DAIRY MILK

• TARGETED CUSTOMERS
• The targeted customers of Diary Milk has been
  changing from time to time and advertisement to
  advertisement.

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CADBURY DAIRY MILK

• A FEW ADVERTISEMENTS
• The Real Taste of Life with the girl dancing on
  the cricket fields.
• The message Dairy Milk is for enjoyment

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CADBURY DAIRY MILK

• During late 90s
• Campaign Khanewalon ko khane ka bahana
  chahiye.
• Target widening chocolate consumption among the
  masses

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CADBURY DAIRY MILK

• More recently
• Campaign kuch metha ho jaye.
• Target to associate Cadbury with celebratory
  occasion.

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CADBURY DAIRY MILK

• Campaign pappu pass ho gaya.
• Target encourage those who have pass the exams
  to celebrate with Dairy Milk.

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CADBURY DAIRY MILK

• Campaign Miss Palampur
• Target Focusing on the adults.

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CADBURY DAIRY MILK

• NEW IN MARKET
• Products Dark chocolate
• Dry fruit collection for
  diwali.
• Target Dairy Milk as a gift.

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CADBURY DAIRY MILK

• Conclusion
• The prospective customers of Cadbury Dairy Milk
  have changed have changed from kids to
  adults-including every family member to celebrate
  any occasion with Dairy Milk.

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SOURCES

• Cadburyindia.com
• Myiris.com

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THANK YOU

• CADBURY INDIA