Kenya seed company limited Head office kitale:

1
Kenya seed company limited Head office kitale

• Subsidiaries
• Simlawseeds co. ltd- Nairobi
• Kibo seed company ltd- Tanzania
• Mt Elgon seed company- Uganda

2
Vision

• TO BE THE CERTIFIED SEED SUPPLIER OF CHOICE IN
  EAST AFRICA AND BEYOND
• MISSION
• TO AVAIL TOP QUALITY CERTIFIED SEED PRODUCTS TO
  THE FARMER

3
Back ground

• Kenya Seed Company is a state Corporation that
  produces and markets top quality seeds for the
  country farming community with an overall
  objective of adding value to the farming business
  and contributing to food sufficiency in Kenya and
  beyond.
• The Company was incorporated in Kenya in July
  1956 to promote the use of improved strains of
  pasture seed, developed by the National
  Agricultural Research Station at Kitale.
• Two years later, the company started an
  enterprise to produce commercial sunflower for
  the European bird feed market to sustain its
  financial needs that had by then expanded.
• In 1963 the company introduced hybrid seed maize
  production following the release of the first
  hybrids by the government Research centre in
  Kitale. Seed wheat was added to the seed program
  in 1971 to provide certified seed to farmers who
  previously depended on low quality farm saved
  seeds.
•  

4
Acquisitions

• Later in 1979 the company acquired Simpson and
  White law, a company trading in horticultural
  seeds, and introduced the brand name Simlaw
  Seeds, which has since distinguished itself as a
  leading brand in the market.
• In 2002 Simlaw Seeds was registered as a limited
  liability company and a subsidiary of Kenya Seed
  Company Ltd.
• Its core business is selling and marketing of
  high quality horticultural seeds in Kenya and
  eastern Africa.
• In the same year Kenya seed incorporated Kibo and
  Mt Elgon seed Companies in Tanzania and Uganda
  respectively as an expansion strategy into the
  Eastern Africa market.

5
objectives

• To produce top quality certified seeds
• To supply and promote quality certified seeds to
  meet effective market demand and needs
• To generate and disseminate appropriate
  technological packages for farmers
• To enhance internal seed quality standards
• To increase profits through operation and
  production efficiency and market expansion
• To adopt quality management systems and programs
  in all sectors of the company
• To adopt mechanisms for spreading risk and
  improving company income
• To Improve career opportunities through staff
  training and development 
• To achieve the above objective the company has
  had to invest a large capital outlay to cater for
  research and development of technologies,
  infrastructure, production and marketing.

6
Departments

• Administration
• in charge of daily issues and liaising with other
  departments for daily activities including
  financing.
• Production
• Charged with the responsibility of ensuring
  adequate seed supplies by growing annual
  requirements for the areas covered
• Research
• In charge of introducing new varieties for
  different regions and maintaining the germplasm
• Marketing
• Liaises with other departments to satisfy the
  customer. Ensures adequate circulation of seeds
  and trains farmers on various requirements for
  successful crop growth and addressing upcoming
  challenges

7
Research

• The Kenya Seed Company has its own research
  programmes centered at Elgon Downs Farm.
• The Research Department is responsible for
  variety development and supply of basic seed. It
  also conducts seed agronomy herbicide screening
  and fertilizer types and rates trials and
  make recommendations to farmers to enable them
  maximize yields. 

8
PRODUCTION

• Production department is responsible for
  the growing of certified seeds. Local farmers
  carry out seed production on contractual terms.
• To ensure the qualities of the seeds, the seed
  growers are supported by a team of qualified and
  experienced technical staff who offer advice
  throughout all the stages of seed production

9
PRODUCTION CHANNELS
10
MARKETING

• The Company ensures that the farmers are
  continuously informed about new technologies and
  encourage them to adopt them in order to enhance
  their productivity.
• The Company has also established an efficient
  seed distribution network of agents and stockists
  in the market place to ensure ease of
  accessibility of quality seeds at all times.
• The network of channels of distribution is
  serviced by a well trained team of professionals
  with good product knowledge and marketing skills
  to handle customers issues such as need for
  product information and handling of customers
  complaints/ issues.
• The company engages the farmers in trainings
  through activities such as field days, open days,
  demonstrations fields, Ask shows and media
  programs (print, radio, television, newsletters
  and word of mouth)- brochures, fliers etc
• Sponsorship of community events eg road races,
  bicycle races etc

11
Marketing channels
12
HUMAN RESOURCES

• The management of the Company has built a
  significant capacity of its human resource
  through training and development programmes both
  within and at other reputable training
  establishments.
• As a result experienced and dedicated staff man
  key result areas to deliver quality services and
  to meet the companys set objectives.

13
Crop varieties

• Cereals
• Wheat and Maize, for low attitude, medium
  altitude and high altitude. Packages for maize
  are in 1 kg, 2 kg, 5 kg, 10 kg and exceptional 25
  50 kg pack for large scale commercial farmers.
• Oats, Columbus Grass, Boma Rhodes, Elmba Rhodes,
  Sudan Grass, Colored Guinea
• Sunflower, beans, peas, cowpeas, green grams,
  sorghum, millet
• Lucerne, desmodium, kikuyu grass, Bermuda grass
• Most of these products are packed in 500 g and 1
  kg

14
HORTICULTURE

• Broccoli, Cabbage, capsicum, Celery,
  Cauliflower, collards/ kale,
• carrots, coriander, eggplants, leeks, lettuce,
  okra, onion, parsley,
• pumpkin, spinach, tomato, turnip, water melon and
  many others.
• Vegetables include both open pollinated and
  hybrids and are packed from 10 grams, 25 grams,
  50 grams, 100 grams, 250 grams, 500grams and 1 kg
  pack to serve different farm sizes.