By Michael Brook

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Cisco Telepresence

• By Michael Brook

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What is Telepresence?

• Cisco Telepresence is an advanced video
  conferencing system
• Advantages over normal video conferencing
• Very low latency
• Crisp video and audio quality
• Directional sound
• People appear life size
• Allows for direct eye contact

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The Technology

• 1080p High Definition plasma screens (variations
  in size and price)
• Each screen requires 2 to 3Mbps of bandwidth
• Two 1Gb Ethernet ports must be in the room
• Requires low latency network with QoS for voice
• Call setup and connection is managed by the Cisco
  Call Manager backend (installed locally)
• Uses HD cameras, many microphones and speakers,
  and special lighting arrays

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The Technology
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What it Means for Business

• Businesses with Cisco Telepresence can have live
  conferences with contacts all over the globe as
  if they were literally in the same room
• Time-sensitive issues can be resolved quickly and
  easily with effective collaboration
• High return on investment for the future
• Lower travel expenses
• Helps businesses to Go Green due to reduction
  in travel, therefore cutting carbon pollution

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What it Means for Cisco

• Cisco is working on installing 100 Telepresence
  suites at their offices around the world
• They expect to save 100 Million in travel
  expenses during the first year of deployment
• Video conferencing equipment sales are expected
  to reach 1 Billion by 2011
• An increase in router and switch sales and
  network upgrades are also expected

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How Much Does it Cost?

• Currently, the cost for a single Telepresence
  suite is about 300,000
• The cost for a small Telepresence system (which
  is a single 65 plasma screen) is about 79,000
• Cisco plans to bring Telepresence into homes
  within 2-3 years for about 1,000
• With high prices, Telepresence is expected to be
  used only by very large companies

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Other Uses

• Even though Telepresence is primarily meant to
  improve the quality and effectiveness of remote
  collaboration within a business, it can also be
  used to interact directly with customers

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Conclusion

• Cisco Telepresence takes video conferencing to a
  whole new level, allowing for unparalleled
  realism, which in turn makes remote collaboration
  more comfortable and effective
• Despite high costs, the ROI of Telepresence is
  very high, most notably reducing travel costs
• For businesses, Telepresence can both improve
  efficiency and dramatically lower costs, as Cisco
  has clearly demonstrated themselves

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Sources

• http//www.petri.co.il/cisco-telepresence-what-is-
  it-what-does-it-take-video-conferencing-hdtv.htm
• http//www.business-standard.com/india/news/tata-c
  ommunications-to-set20-public-telepresence-rooms/9
  2341/on
• http//www.cisco.com/en/US/netsol/ns669/networking
  _solutions_solution_segment_home.html
• http//www.networkworld.com/news/2007/090607-cisco
  -conferencing-coming-to.html
• http//www.bradreese.com/cisco-it-telepresence-cas
  e-study.pdf