Globalising your Business on the World Wide Web

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Globalising your Business on the World Wide Web

• UNDERSTANDING THE WWW
• CONSIDERATIONS FOR WEB PRESENCE
• BUSINESS IMPROVEMENT ON THE WWW
• Marketing, e-Commerce, Communication
• CREATING GLOBAL PRESENCE IN THE GAMBIA
• Benefits, Obstacles, Costs
• CONCLUSION

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UNDERSTANDING THE WORLD WIDE WEB

• THE WWW IS A GROUP OF OVER 3 MILLION INTERNET
  SITES
• INFORMATION HAVEN
• GLOBAL REACH/ACCESS

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CONSIDERATIONS FOR WEB PRESENCE

• TARGET MARKET (LOCAL OR GLOBAL)
• LANGUAGE
• PRICES
• ACCEPTABLE PAYMENT CURRENCY
• MULTILINGUAL STAFF
• WEB SITE DEVELOPMENT HOSTING
• CULTURAL SENSITIVITY
• ADVERTISE YOUR WEB SITE

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Business Improvement On The World Wide Web

• THE WEB ENHANCES
• Marketing
• E-Commerce
• Communication

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MARKETING

• PRODUCTS SERVICES
• IDEAS (POLITICAL, RELIGIOUS, ETC.)
• JOBS/VACANCIES
• TRAINING COURSES(UNIVERSITIES, COLLEGES, TRAINING
  CENTRES)
• SCHOLARSHIPS/FELLOWSHIPS
• SEMINARS/WORKSHOPS
• COMPETITIONS
• INTERNATIONAL BIDDING
• AUCTIONS

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E-COMMERCE

• BUYING SELLING OF PRODUCTS SERVICES THROUGH
  THE INTERNET
• PAYMENT IS MADE THROUGH CREDIT CARDS
• WIDE SELECTION OF PRODUCTS

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WWW.AMAZON.COM
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SHOPPING PROCESS

• 1. FIND THE ITEM IN THE STORE
• 2. READ ABOUT THE PRODUCT
• PRODUCT PRICE PICTURE
• PRODUCT REVIEWS FROM CUSTOMERS INDUSTRY EXPERTS
• 3. SELECT THE ITEM(S)
• 4. BUY THE ITEM
• 5. DELIVERY

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COMMUNICATION

• PRODUCT INFORMATION
• PRODUCT REVIEWS BY EXPERTS
• QUOTATIONS
• CUSTOMER FEEDBACK
• CUSTOMER SUPPORT
• ONLINE -CHAT/REMOTE LOG-ON SUPPORT
• EMAIL SUPPORT
• KNOWLEDGE DATABASE/SUPPORT LIBRARY

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WWW.NOVELL.COM
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Creating Global Presence in The Gambia

• Benefits
• Obstacles
• Costs

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BENEFITS OF GLOBAL PRESENCE

• MARKET EXPANSION
• COMPETITIVE ADVANTAGE
• TRADE FACILITATION
• CREATION OF JOBS
• ENHANCED CUSTOMER SERVICE
• CUSTOMER SUPPORT

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OBSTACLES TO CREATING GLOBAL PRESENCE

• NO CREDIT CARDS
• CONSUMER CONFIDENCE/CULTURE
• TELEPHONE ACCESS
• ELECTRICITY
• GOVERNMENT REGULATION

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COSTS

• ONE OFF
• COMPUTER EQUIPMENT
• WEB DEVELOPMENT
• ANNUAL
• WEB HOSTING MAINTENANCE
• ANNUAL SUBSCRIPTION
• MONTHLY
• ELECTRICITY BILLS
• TELEPHONE BILLS

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CONCLUSION

• WHO SHOULD HAVE PRESENCE ON THE WWW?
• ANY ORGANISATION THAT SELLS PRODUCTS, PROVIDES
  SERVICES OR PROPAGATES IDEAS SUCH AS
• MEDIA HOUSES, HOTELS, BANKS, INSURERS, AIRLINES,
  TRAINING INSTITUTES, POLITICAL PARTIES, RELIGIOUS
  ORGANISATIONS, GOVERNMENT, PARASTATALS,
  LEGISLATORS, NGOs, BUSINESSES, ETC, ETC.