Food Marketing News

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Food Marketing News

• Top Resources for Agency Researchers

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Objective

• To provide a list of reliable and comprehensive
  online resources to assist advertising agency
  researchers in their attempts to stay current on
  the food industry.
• With a comprehensive understanding of resources,
  agency researches can effectively disseminate
  this information to account managers

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Objective

• How we will get there
• Background and why the need exists
• International / general industry sources
• Canadian Sources

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Background

• Why the need exists

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Background

• ICA Information Services provides specialized
  research services to over 100 advertising
  agencies in Canada track 63 food categories
• The ICA has analyzed the sources of the
  information being collecting and the findings are
  distilled here

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Background

• Resources here are aimed towards advertising
  practitioners, different from those used in the
  food industry
• Working with librarians is a great start to
  getting a comprehensive list of potential sources
• Doing regular searches ourselves often helps us
  find the information we need AND sometimes
  additional info we didnt even know we were
  looking for

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What were looking for

• Consumer insights
• Food consumption trends
• Category specific trends, insight and data
• Flavour trends
• Competitors marketing strategies / ad campaigns
• Advertising complaints
• Product innovations and brand extensions
• Information about new research/resources
  available
• Trends and insight from manufacturers,
  researchers, retailers, foodservice pros and
  industry analysts

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Findings overview

• Over the last year, ICA Info Services tracked the
  food resources that they collected on behalf of
  their members, in over 60 categories.
• The following resources were chosen as the
  richest resources for ad agency researchers
• All resources here are daily or weekly and free

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International / General Sources
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• Publisher Food Marketing Institute
• Website http//www.fmi.org/
• Frequency Daily
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• Aggregates information from a wide variety of
  free and paid sources.
• Notes From SmartBrief, has a clear and clean
  format clearly identifies sources before you
  click and indicates whether further subscriptions
  will be necessary.

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• Resource Name Food Navigator
• Publisher Novis' E-newsletters (24 covering
  Food, Beverage Nutrition) (Novis Industry
  Science and News)
• Website http//www.foodnavigator.com/
• Frequency Daily and Weekly
• Cost Free
• Archived Yes
• RSS Feed Yes, http//www.foodnavigator.com/busine
  ssTools/newsSyndication.asp
• Evaluation
• Strong emphasis on European info. There are lots
  of these newsletters to sign up for packaged
  goods focus. I recommend that you sign up for
  Food Navigator and a few others that look
  relevant. There is a lot of overlap, so you wont
  miss anything!

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• Resource Name Progressive Grocer Daily
  E-newsletter
• Publisher Progressive Grocer (VNU eMedia Inc.)
• Website http//www.progressivegrocer.com/progress
  ivegrocer/index.jsp
• Frequency Daily
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• Progressive Grocer is a monthly strategic
  publication serving upper management in the
  supermarket industry along with all other
  segments of the global food business. Offers
  insights into trends in store development,
  technology, marketing, logistics, international
  retailing, human resources, and consumer
  purchasing patterns.

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• Resource Name SN Daily E-Newsletter
• Publisher Supermarket News (Fairchild Internet,
  Inc.)
• Website http//www.supermarketnews.com/
• Frequency Daily
• Cost Free
• Archived No
• RSS Feed No
• Evaluation
• SN (Supermarket News) is the only nationally
  circulated weekly trade magazine for the food
  distribution industry. The publication's
  readership includes retailers, manufacturers,
  brokers, analysts, association executives and
  others connected to the industry.
• Offer daily news briefs between weekly
  publication and a free daily email-alert service.
  
• This site has great free statistics be sure to
  browse!

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• Resource Name Retail Merchandiser, Daily Email
  Newsletter
• Publisher Retail Merchandiser (Ideal Media,
  LLC.)
• Website http//www.retail-merchandiser.com/retail
  merchandiser/index.jsp
• Frequency Daily
• Cost Free
• Archived No
• RSS Feed No
• Evaluation
• Retail Merchandiser online is dedicated to
  serving the information needs of the value-driven
  retail industry (not food specific).
• As an extension of Retail Merchandiser magazine,
  they feature its in-depth coverage and analysis
  of key issues and trends affecting modest margin
  retailers. In addition, breaking headlines and
  numerous web-enabled business resources make this
  your one-stop center for retail industry
  information.

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• Resource Name Just Food Weekly Newsletter
• Publisher Just Food (Aroq Ltd.)
• Website http//www.just-food.com
• Frequency Weekly
• Cost Free
• Archived
• RSS Feed Yes, http//www.just-food.com/affiliates
  /rss_feeds.asp
• Evaluation
• It is very hard to tell the distinction between
  free and paid content
• Whether you want daily news headlines from around
  the world, a weekly email analyzing the last
  seven days' developments or an overview of just
  released research studies and data, they have a
  free newsletter for you.

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• Resource Name Weekly business digest, Weekly
  food digest
• Publisher Food Business Review Online
• Website http//www.food-business-review.com/
• Frequency Weekly
• Cost Free
• Archived Yes
• RSS Feed Yes, http//www.food-business-review.com
  /display_copy.asp?refxbr_rss
• Evaluation
• In addition to the free content made available on
  the sites, an intelligence store will provide you
  with premium market analysis reports from the
  leading global suppliers of market research and
  industry analysis.
• They will provide you with Industry News,
  Features, Newsletters, Company profiles and
  Market Analysis reports

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• Resource Name 5 different weekly (WellnessFoods
  Insider, FoodCreation Insider, AgilePlant
  Insider, FoodProcessing.com E-News)
• Website http//www.foodprocessing.com/
• Frequency Weekly
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• Articles often linked to primary research
  recent items aggregated on homepage

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• Resource Name Frozen Express
• Publisher American Frozen Food Institute
• Website http//www.affi.com/
• Frequency Daily
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• It is recommended that you archive the
  newsletters in a folder so you can easily find
  the info when you need it archive on site not up
  to date

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• Resource Name GMA SmartBrief
• Publisher Grocery Manufacturers of America
• Website http//www.gmabrands.com/index_flash.cfm
• Frequency Daily
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• Another Smart Brief newsletter, there is
  sometimes overlap with the FMI Daily Lead.

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• Resource Name IFT Weekly Newsletter
• Publisher Institute of Food Technologists
• Website http//www.ift.org/cms/
• Frequency Weekly
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• IFT's weekly e-mail newsletter highlights the
  latest food company, regulatory, and IFT news
• Founded in 1939, the Institute of Food
  Technologists is a nonprofit scientific society
  with 27,000 members working in food science, food
  technology, and related professions in industry,
  academia and government. 

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• Resource Name 12 different newsletters
• Publisher Nations Restaurant News (Lebhar
  Friedman Inc.)
• Website http//www.nrn.com
• Frequency Weekly
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• Lots of free subject-specific newsletters. Site
  is well organized with intuitive subject
  headings. News is top line but recent and
  valuable.

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• Resource Name AdAge Daily
• Publisher Advertising Age (Crain Communications
  Inc.)
• Website http//www.adage.com
• Frequency Daily
• Cost Free
• Archived Yes
• RSS Feed No
• Evaluation
• This daily newsletter often (not always) provides
  updates on the latest food marketing initiatives,
  new campaigns and ad expenditure numbers. On
  Mondays, there is a selection of free spots at
  least 2 are food related generally.
• Note Download articles the day you get the
  alert. After that time, you will have to pay to
  access the article.

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Canadian Resources
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• Resource Name Food in Canada Newsletter
• Publisher Food in Canada (Rogers Media Inc.)
• Website http//www.bizlink.com/food.htm
• Frequency Weekly
• Cost Free
• Archived No
• RSS Feed No
• Evaluation
• There is no archive signup is very low tech.
  However, back issues of print magazine available
  on site.

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• Resource Name Canadian Grocer Newsletter
• Publisher Canadian Grocer (Rogers Media Inc.)
• Website http//www.bizlink.com/cangrocer.htm
• Frequency Weekly (?)
• Cost Free
• Archived No
• RSS Feed No
• Evaluation
• Useful for those in the Grocery industry not
  necessarily all food marketers
• There is no archive signup is very low-tech. No
  back issues.
• The intent of Canadian Grocer is to be involved
  pro-actively in any issue of importance to
  Canadian grocers and to keep grocers informed
  about each other and the issues affecting them

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News Blast!

• Resource Name News Blast!
• Publisher Foodservice Hospitality (Kostuch
  Publications Limited)
• Website http//www.foodserviceworld.com/fsworld/i
  ndex.shtml
• News Blast! sign up http//www.traincan.com/foo
  dserviceworld/newsblast_subs.cfm
• Frequency Weekly
• Cost Free
• Archived No
• RSS Feed No
• Evaluation
• Needs to be advertised more clearly on Food
  Service site
• Archived

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Summary

• Need exists to enable Ad Agency researchers with
  tools required to locate current and relevant
  information
• International / industry sources great resources
  for current news
• Canadian Sources most relevant for local
  researchers and agencies

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Thank you!